|本期目录/Table of Contents|

[1]吴艳燕,徐建平.学校品牌的建设路径——以宁波市部分学校为例[J].集美大学学报(教育科学版),2015,16(04):52-54.
 WU Yan-yan,XU Jian-ping.Analysis on Methods to Construct School Brand——Taking some schools in Ningbo as examples[J].Journal of Jimei University(Education Science Edition),2015,16(04):52-54.
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学校品牌的建设路径——以宁波市部分学校为例()
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《集美大学学报(教育科学版)》[ISSN:1671-6493/CN:35-1238/U]

卷:
第16卷
期数:
2015年04期
页码:
52-54
栏目:
学科教学研究
出版日期:
2015-07-28

文章信息/Info

Title:
Analysis on Methods to Construct School Brand——Taking some schools in Ningbo as examples
作者:
吴艳燕徐建平
(宁波大学教育学院,浙江宁波315211)
Author(s):
WU Yan-yanXU Jian-ping
(Collage of Teacher Education, Ningbo University, 315211, Ningbo)
关键词:
学校品牌品牌建设路径
Keywords:
school brand brand construction routes
分类号:
-
DOI:
-
文献标志码:
A
摘要:
在教育竞争加剧与办学主体日益多元化的形势下,人们开始注意到“学校品牌”这一概念,但是品牌作为一个经济学的概念,并未得到相关教育工作人员的深入了解与重视。学校品牌建设应从学校品牌的概念、功能与意义以及建设路径三个大方面入手,结合宁波市部分学校的实例,提出学校品牌建设的三大路径。
Abstract:
In the situation of increasing educational competition and diversified subjects of running schools, people start to realize the concept of “school brand”. But brand, as an economic concept, has not got enough attention and deep understanding of educational researchers. This passage makes an analysis on the building methods of school brand, in the aspects of school brand concept, function and meaning, and provides three main construction methods with examples of some schools in Ningbo as well.

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更新日期/Last Update: 2016-05-15