短视频文化对大学生价值观的影响及应对-《集美大学学报（教育科学版）》

文章信息/Info

Title:: The Influence of Short Video Culture on College Students’ Values and Its Countermeasures

Author(s):: QIAN Chong; (Ideological and Political Department,Zhengzhou University of Industrial Technology,Zhengzhou 451150,China)

摘要:: 伴随社交短视频迅猛发展，“刷视频”已成当下青年学生文化消费的刚需。短视频在满足娱乐需求和“碎片化”学习方面有积极的一面，但其自身所具有的泛娱乐化、商业化等特性，也使短视频对大学生价值观的形成和塑造造成不同程度的负面影响。通过对郑州市部分高校在校学生使用网络短视频行为的调研显示，当前短视频文化影响下的大学生，其价值观呈现脱离现实、热衷模仿、沉迷娱乐、理想信念空想化等困境。化解这些困境，需要发挥社会主义核心价值观的引领作用，做到历史与现实、教育与娱乐、严肃与趣味的有机统一，让短视频成为传播核心价值观和弘扬正能量的新型文化形式。

Abstract:: With the rapid development of social short video,“browsing video” has become the “rigid demand” of young students’cultural consumption.Short video has a positive side in meeting the needs of entertainment and “fragmented” learning,but its own pan-entertainment,commercialization and other characteristics also cause different degrees of negative impact on formation and shaping of college students’values.According to the survey of students’behaviors of using short video in Zhengzhou,it is found that the values of contemporary college students under the influence of short video culture are separated from reality,keen on imitation,addicted to entertainment,and fantasy of ideals and beliefs.To solve these value dilemmas,it is necessary to play the leading role of socialist core values,achieve the organic unity of history and reality,education and entertainment,seriousness and interest,and make short video become a new cultural form to spread core values and promote positive energy.