马拉松赛事志愿服务动机实证研究——以2019年厦门半程马拉松赛为例-《体育科学研究》

文章信息/Info

Title:: An Empirical Study on the Motivation of Volunteer Service in Marathon Events——Take the Xiamen Half Marathon 2019 as an Example

Author(s):: YE Jin-yong1; YANG Wen-lu2; (1.Chengyi University College,Jimei University，Xiamen 361021，China;2.College of Physical Education，Jimei University，Xiamen 361021，China）

摘要:: 采用文献资料法、调查问卷法和数理统计法等方法，深入分析马拉松赛事志愿服务动机情况。通过对马拉松赛事志愿服务动机因子进行分析，提取出5个公共因子，命名为：社会关系动机、物质报酬动机、个人成长动机、自我需求动机和利他动机。抽象概括出马拉松赛事志愿服务动机概念内涵。马拉松赛事志愿者的内在行为动力高于外在行为动力。不同的职业、学历并不会影响马拉松赛事志愿服务动机，但是不同年龄、性别的志愿者其志愿服务动机具有显著性差异。

Abstract:: By the method of documentation,questionnaire and mathematical statistics,etc.,this study makes depth analysis of marathon volunteer motivation,extracts five common factors,named:motivation,social relations material reward motivation,incentives to personal growth,the demand motive and altruistic motives through the marathon volunteer motivation factor analysis,summarizes the connotation of the concept of volunteer service in marathon events.The internal behavioral motivation of marathon volunteers is higher than the external behavioral motivation.Different occupations and educational backgrounds do not affect the volunteer service motivation of the marathon,but different ages and genders have significant differences in the volunteer service motivation.