|本期目录/Table of Contents|

[1]王旭.基于利益相关者理论的校园足球推广建议探究[J].体育科学研究,2018,22(2):89-92.
　WANG Xu.Research on the Promotion Proposal of School Football Based on Stakeholder Theory[J].sports science research,2018,22(2):89-92.
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基于利益相关者理论的校园足球推广建议探究(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
22
期数:
2018年2期
页码:
89-92
栏目:
体育教育学
出版日期:
2018-03-28

文章信息/Info

Title:
Research on the Promotion Proposal of School Football Based on Stakeholder Theory
作者:
王旭
(福建师范大学体育科学学院,福建 福州 350100)
Author(s):
WANG Xu
(School of Physical Education and Sport Science，Fujian Normal University，Fuzhou 350100，China)
关键词:
利益相关者; 校园足球; 推广
Keywords:
stake holders; school football; promotion
分类号:
-
DOI:
-
文献标志码:
A
摘要:
旨在分析校园足球活动在开展过程中主要的利益相关者的核心利益诉求，提出有针对性的推广策略。采用文献资料法、逻辑分析法、专家访谈法。结果表明：利用利益相关者理论分析校园足球在推广和发展过程中，不同利益相关者的不同利益诉求及其之间的关系。提出明确教师培训目标，研制培训指导大纲；拓展招生途径，畅通生成长通道；衔接体育、教育部门竞赛体系；将校园足球业绩纳入教师工作量等推广建议。
Abstract:
Aimed to analyze the school football activities in the process of the core of the main stakeholders the interests of the appeal，puts forward marketing strategy，based on stakeholder theory using the methods of documentary，logical analysis，expert interview.It is supposed to analyze school football in the process of promotion and development，the different interests of the appeal for the different stake holders and their relationship.We put forward definite target in teacher training，research and training guidance outline;to expand the approaches of admissions，clear channel strategy;cohesion of sports and education sector competition system.The school football results are put into the teachers’ workload promotion proposal.

参考文献/References:

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备注/Memo

备注/Memo:
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更新日期/Last Update: 2018-06-12