|本期目录/Table of Contents|

[1]王国尊,徐婧,姚向颖,等.构建大中型公共体育场馆运营转型的动力机制[J].体育科学研究,2018,22(4):30-35.
 WANG Guo-zun,XU Jing,YAO Xiang-ying,et al.To Construct the Dynamic Mechanism of Operation Transformation of Large and Medium-Sized Public Stadium[J].sports science research,2018,22(4):30-35.
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构建大中型公共体育场馆运营转型的动力机制(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
22
期数:
2018年4期
页码:
30-35
栏目:
体育人文社会学
出版日期:
2018-07-28

文章信息/Info

Title:
To Construct the Dynamic Mechanism of Operation Transformation of Large and Medium-Sized Public Stadium
作者:
王国尊1徐婧2姚向颖3邱郁4陈欢5沈子弘1
(1.福建信息职业技术学院,福建 福州 350019;2.福建警察学院,福建 福州 350007;3.福建师范大学体育科学学院,福建 福州 350108;4.福建体育职业技术学院,福建 福州 350003;5.闽江学院,福建 福州 350108)
Author(s):
WANG Guo-zun1XU Jing2YAO Xiang-ying3QIU Yu4CHEN Huan5SHEN Zi-hong1
(1.Fujian Polytechnic of Information Technology, Fuzhou 350019, China;2.Fujian Police College,Fuzhou 350007,China;3.Fujian Normal University,Fuzhou 350108,China;4.Fujian Sports Vocational Education and Technical College,Fuzhou 350003,China;5.Minjiang University,Fuzhou 350108,China)
关键词:
体育场馆 运营转型经营权 动力机制
Keywords:
Stadiumoperation transformationright of managementdynamic mechanism
分类号:
-
DOI:
-
文献标志码:
A
摘要:
通过文献资料调研、专家访谈、实地考察、案例分析等研究方法,以落实大中型公共体育场馆运营转型为主线,剖析其内外动力因素。外部动力包括场馆改革顶层设计形成的压力、民众对场馆新需求形成倒逼场馆改革的动力、体育产业兴起构成新的冲击力;内部动力在于现有场馆运营困境和员工发展受限。当前场馆具备运营转型的外部条件,但微观主体动力不足,增加了转型的难度,提出创新场馆管理体制机制,以公益性与市场化相统一为出发点,培育体育产业公司集群的策略。
Abstract:
It tends to carry out the operation transformation of large and medium-sized public stadium as the main line,and analyze its internal and external dynamic factors by means of literature investigation,expert interview,field investigation,case analysis and other research methods.The external dynamic includes the pressure of the top-level design of the stadium reform,the new demand for stadiums has been the driving force for the reform of the pavilion,and the rise of the sports industry constitutes a new impact.The internal dynamic includes the stadium operation predicament and the employee development limitation.At present,the external conditions of the operation transformation of the stadium are available,but the lack of power of the micro subject has made the transition difficult.This thesis proposes an innovative stadium management mechanism,and develops the strategy of cultivating the cluster of sports industry companies based on the unification of public welfare and marketization.

参考文献/References:

相似文献/References:

[1]黄俊贤.福建省独立学院体育场馆硬环境现状及发展[J].体育科学研究,2014,18(06):88.
 HUANG Jun-xian.The Current Situation and Developing Strategies of Stadiums of Physical Environments in Independent Colleges in Fujian Province[J].sports science research,2014,18(4):88.
[2]胡小善.我国高校体育场馆营销分析——基于7P营销组合理论视角[J].体育科学研究,2014,18(03):36.
 HU Xiao-shan.Marketing Analysis of University and College Stadiums in China:a 7P Marketing Mix-Based Perspective[J].sports science research,2014,18(4):36.

备注/Memo

备注/Memo:
更新日期/Last Update: 2018-09-14