|本期目录/Table of Contents|

[1]谢军.闽台民俗体育文化“走出去”的障碍与对策[J].体育科学研究,2018,22(6):1-6.
　XIE Jun.Analysis on Obstacles and Countermeasures of Fujian and Taiwan Folk Sports Culture Internationalization[J].sports science research,2018,22(6):1-6.
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闽台民俗体育文化“走出去”的障碍与对策(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
22
期数:
2018年6期
页码:
1-6
栏目:
体育人文社会学
出版日期:
2019-03-10

文章信息/Info

Title:
Analysis on Obstacles and Countermeasures of Fujian and Taiwan Folk Sports Culture Internationalization
作者:
谢军
（集美大学体育学院，福建 厦门 361021）
Author(s):
XIE Jun
(Institute of Physical Education，Jimei University，Xiamen 361021，China)
关键词:
“一带一路”; 闽台民俗体育; 海外推广; 障碍
Keywords:
BRI; Fujian and Taiwan folk sports; overseas promotion; obstacles
分类号:
-
DOI:
-
文献标志码:
A
摘要:
文章采用座谈、走访、电话、问卷等方式，对闽台民俗体育文化“走出去”进行调查。研究发现：在国际推广与普及闽台民俗体育文化的过程中，主要的障碍依次是本土化文化缺失、苦于无门、文化理解差异、语言障碍、政策扶持力度不足、市场运作不强、文化精品有限、文化自信不够等。并提出了利用民俗节日推动，依托网络、媒体推动，借助“孔子学院”推动，发挥华人和国际友人“桥梁”作用，打造精品赛事推动，书籍、文物和展演推动，培训、讲座、论坛推动，学术交流、智库推动等对策建议。
Abstract:
By means of discussion，inteview，telephone and questionnaire，the article investigates the“going out”of the folk sports culture and creative industry in Fujian and Taiwan.It is found that in the process of international promotion and popularization of the folk sports culture in Fujian and Taiwan，the main obstacles are，in order，the lack of indigenous culture，suffering from lack of access，cultural understanding differences，language barriers，inadequate policy support，weak market operation，limited cultural products，insufficient cultural confidence and others.It also puts forward the possible means of promotion，such as folk custom festival，network and media，“Confucius institute”，and the friends＇“bridge” between Chinese and foreign people.

参考文献/References:

相似文献/References:

[1]谢军.“一带一路”与闽台民俗体育文化创意产业关系及其作用[J].体育科学研究,2018,22(2):21.
　XIE Jun.Folk Sports Arts Industry Relationship between Fujian and Taiwan and Its Effect under the BRI Background[J].sports science research,2018,22(6):21.
[2]张海军,郭小涛.“一带一路”视域下体育文化交流的机遇和挑战[J].体育科学研究,2019,23(3):1.
　ZHANG Hai-jun,GUO Xiao-tao.Opportunities and Challenges of Sports Culture Exchange From the Perspective of BRI[J].sports science research,2019,23(6):1.
[3]崔浩军,张君贤.“一带一路”倡议下武术文化故事的叙事策略[J].体育科学研究,2022,26(2):6.
　CUI Hao-jun,ZHANG Jun-xian.Research on Chinese Story of Wushu Culture Foreign Communication under Background of “the Belt and Road” Initiative[J].sports science research,2022,26(6):6.

备注/Memo

备注/Memo:
更新日期/Last Update: 2019-03-10