新时代提升中国大众文化国际影响力的路径探析-《集美大学学报》（哲社版）

文章信息/Info

Title:: Approaches to Enhancing the International Influence of Chinese Mass Culture in the New Era

Author(s):: YANG Qinglong; XU Binbin; (School of Marxism,Jimei University,Xiamen 361021,China)

摘要:: 进入新时代以来，我国国际地位显著提升，但我国大众文化的国际影响力仍显不足。如何在全球化时代文化交流与竞争中有效提升中国大众文化影响力成为亟需解决的问题。大众文化作为人们接触最多的文化形式，在文化强国建设中具有重要作用。当前，中国大众文化“走出去”仍面临诸多困难和阻碍。中国大众文化的国际影响力与西方国家还有不小的差距。要提升中国大众文化国际影响力，须在提升文化产品质量、实现文化品牌国际化、培养相关人才等方面下功夫。

Abstract:: In the new era,China’s international status has been significantly enhanced,but the international influence of China’s mass culture is still insufficient.How to effectively enhance the influence of China’s mass culture in the cultural exchange and competition in the era of globalization has become an urgent task.Mass culture,as a form of culture that people are most exposed to,plays an important role in China’s construction of a powerful cultural nation.At present,the international communication of China’s mass culture still faces many difficulties and obstacles,and there is still a big gap between its international influence and that of Western countries.In order to enhance the international influence of China’s mass culture,efforts should be made to improve the quality of cultural products,internationalize cultural brands,and train relevant talents.