学校品牌的建设路径——以宁波市部分学校为例-《集美大学学报（教育科学版）》

文章信息/Info

Title:: Analysis on Methods to Construct School Brand——Taking some schools in Ningbo as examples

Author(s):: WU Yan-yan; XU Jian-ping; (Collage of Teacher Education, Ningbo University, 315211, Ningbo)

摘要:: 在教育竞争加剧与办学主体日益多元化的形势下，人们开始注意到“学校品牌”这一概念，但是品牌作为一个经济学的概念，并未得到相关教育工作人员的深入了解与重视。学校品牌建设应从学校品牌的概念、功能与意义以及建设路径三个大方面入手，结合宁波市部分学校的实例，提出学校品牌建设的三大路径。

Abstract:: In the situation of increasing educational competition and diversified subjects of running schools, people start to realize the concept of “school brand”. But brand, as an economic concept, has not got enough attention and deep understanding of educational researchers. This passage makes an analysis on the building methods of school brand, in the aspects of school brand concept, function and meaning, and provides three main construction methods with examples of some schools in Ningbo as well.