大学生社会排斥与炫耀消费：物质主义的中介作用-《集美大学学报（教育科学版）》

文章信息/Info

Title:: College Students’ Social Exclusion and Conspicuous Consumption: the Mediating Role of Materialism

Author(s):: CHEN Yong-jie; LIU Hao-yue; BO Duo; (Department of Psychology, School of Education, South-Central University For Nationalities, Wuhan 430074, China)

摘要:: 炫耀性消费是一种试图引起他人关注、以显示为目的的消费行为。当前还较少从内外因素方面考察炫耀性消费的形成机制，为了同时检验外部情境（社会排斥）与个体心理因素（物质主义）对炫耀性消费的影响，完成了255名大学生社会排斥、物质主义和炫耀性消费问卷调查，结果发现：第一，大学男生接受到的社会排斥高于女生；独生子女的物质主义和炫耀性消费都高于非独生子女；大一学生的物质主义和炫耀性消费显著低于其他年级；可支配收入越高，物质主义和炫耀性消费越高。第二，社会排斥和物质主义都能正向预测炫耀性消费。第三，物质主义在社会排斥与炫耀性消费之间起到部分中介作用。这些结果表明，大学生接受到的社会排斥越多，物质主义价值观越强，越容易显示出炫耀性消费行为。

Abstract:: Conspicuous consumption is a kind of consumer behavior with people’s aim to attract others’ attention and show them off. Few study examined the role of internal and external factors on conspicuous consumption, so this study try to investigate the effects of external (social exclusion) and internal psychological factor (materialism) on conspicuous consumption. 255 college students completed the social exclusion, materialism and conspicuous consumption questionnaires. The results showed that: (1) boys receive more social rejection than that of girls; the only child’s materialism and conspicuous consumption are higher than the that of non-only child; freshman’s materialism and conspicuous consumption are significantly lower than that of other grades; the higher the disposable income, the higher the materialism and conspicuous consumption; (2) social exclusion and materialism can positively predict conspicuous consumption; (3) materialism partially mediates the relations between social exclusion and conspicuous consumption. These results suggested that as the college students received more social exclusion, they would hold stronger materialistic values and more easily show conspicuous consumption behavior.