|本期目录/Table of Contents|

[1]胡微微.闽南民俗体育旅游开发的SWOT分析[J].体育科学研究,2014,18(01):31-34.
　HU Wei-wei.Analysis of Minnan Folk Sports Tourism＇s SWOT[J].sports science research,2014,18(01):31-34.
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闽南民俗体育旅游开发的SWOT分析()
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
18
期数:
2014年01
页码:
31-34
栏目:
体育人文社会学
出版日期:
2014-01-28

文章信息/Info

Title:
Analysis of Minnan Folk Sports Tourism＇s SWOT
作者:
胡微微
（集美大学体育学院，福建 厦门 361021）
Author(s):
HU Wei-wei
(College of Physical Education，Jimei University，Xiamen 361021，China)
关键词:
闽南; 民俗体育旅游; SWOT分析
Keywords:
Minnan; folk sports tourism; SWOT analysis
分类号:
-
DOI:
-
文献标志码:
A
摘要:
运用SWOT分析法，对闽南民俗体育旅游开发中存在的优势、劣势、机遇和威胁进行全面研究，并进行矩阵分析，研究表明：闽南有着丰富的民俗体育旅游资源，优越的交通和产业优势以及各大优越政策所带来的机遇，具有显著的开发价值，但同时也存在着民俗体育旅游产业意识薄弱，人才储备缺乏及区域竞争威胁带来的开发劣势。
Abstract:
Applies SWOT analysis method to generally discuss some strengths, weakness, opportunities, threats in the development of Minnan Folk Sports Tourism, And matrix analysis, the study shows that minnan has a wealth of folk sports tourism resources, superior traffic and industrial advantages and opportunities brought about by the superior policy, the development of significant value, but also there is a folk sports tourism consciousness weak, lack of talent reserves and the development of the regional competition threat.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2017-05-24