平潭海岛体育休闲旅游资源开发战略-《体育科学研究》

文章信息/Info

Title:: Tactic Study for Island Sports Leisure Tourism Resources Developing in Pingtan

Author(s):: XU Gui-zhi1; LU Jun-yan2; (Department of PE，Fujian University of Traditional Chinese Medicine，Fujian 350122, China)

Keywords:: Pingtan Island; sports leisure; sports tourism; tourism resources; sustainable development

摘要:: 为响应平潭开放开发这一国家战略举措，在分析平潭海岛体育休闲旅游资源开发优势与存在问题的基础上，立足于现有开发现状，提出平潭海岛体育休闲旅游资源开发的可持续发展战略：充分利用平潭综合实验区这一金字招牌；加强体育休闲旅游资源开发的可持续发展；打造海岛体育休闲旅游品牌；完善基础配套服务体系，提高服务质量。

Abstract:: For the national strategic move of opening and developing in Pingtan, in the development of sports tourism industry, the question of development and utilization of island sports leisure tourism resources in Pingtan is the core. On the basis of analyzing the advantages and problems of island sports leisure tourism resources developing in Pingtan, based on the present development status, the sustainable development tactics of island sports leisure tourism resources developing in Pingtan are proposed.