|本期目录/Table of Contents|

[1]陈璐,卢雪娇.我国健身行业社会化营销的平台应用分析[J].体育科学研究,2017,21(6):12-15.
　CHEN Lu,LU Xue-jiao.Preliminary Discussion on the Performance of Social Media in China＇s Fitness Industry[J].sports science research,2017,21(6):12-15.
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我国健身行业社会化营销的平台应用分析(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
21
期数:
2017年6期
页码:
12-15
栏目:
体育人文社会学
出版日期:
2017-11-28

文章信息/Info

Title:
Preliminary Discussion on the Performance of Social Media in China＇s Fitness Industry
作者:
陈璐1; 卢雪娇2
（1．集美大学诚毅学院，福建 厦门 361021；2.安盛人寿保险有限公司，福建 泉州 362000）
Author(s):
CHEN Lu1; LU Xue-jiao2
(1.Chengyi College of Jimei University，Xiamen 361021，China；2.ICBC-AXA Life Insurance Company Limited，Quanzhou 362000，China)
关键词:
体育健身; 体育营销; 体育产业
Keywords:
physical fitness; sports marketing; sport industry
分类号:
-
DOI:
-
文献标志码:
A
摘要:
文章为探寻我国目前健身行业社会化媒体平台的使用情况，通过建立层次分析模型得出前提：微信、论坛对于健身行业的价值更多体现为增加流量，而微博与企业APP分别为增加企业曝光度和维系客户。再以我国前十大健身企业为研究对象进行跟踪验证和评价，结果表明健身企业有社会化媒体意识但不积极，社会化平台使用零散且随波逐流，企业在社会化营销中无法突出个性。
Abstract:
In order to explore the current situations of the fitness industry＇s using socialized media platform in China，a premise could be concluded by building a layer analysis model:WeChat and BBS＇value to the fitness industry lay mainly in increasing clicking amount，while Weibo and enterprise APP exposing enterprises more times and maintaining clients.Then，it conducted tracking verification and evaluation by setting top 10 fitness enterprises in China as study objects showed that:fitness enterprises may have awareness of social media marketing but not be active.They at random go with the stream to use socialized media platforms，and may not be able to stand out in socialized marketing.

参考文献/References:

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[1]廖元金.体育健身行业协会制服务管理方式的研究[J].体育科学研究,2013,17(06):31.
　LIAO Jin-yuan.Research on Physical Fitness Industry Association Management System Services[J].sports science research,2013,17(6):31.
[2]谢翊.奥运体育营销探析：功能、案例与策略[J].体育科学研究,2013,17(05):44.
　XIE Yi.Study on the Olympic Sports Marketing: Features,Case,and Policy[J].sports science research,2013,17(6):44.

备注/Memo

备注/Memo:
-
更新日期/Last Update: 2018-01-18