|本期目录/Table of Contents|

[1]黄伟鹏,蔡立强.高校校园体育文化品牌培育路径研究——以华侨大学CUBA校园体育文化为例[J].体育科学研究,2018,22(4):89-92.
　HUANG Wei-peng,CAI Li-qiang.Approaches of Developing Sports Culture Brand on Campus——From HQU CUBA Sports Culture Perspective[J].sports science research,2018,22(4):89-92.
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高校校园体育文化品牌培育路径研究——以华侨大学CUBA校园体育文化为例(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
22
期数:
2018年4期
页码:
89-92
栏目:
体育教育学
出版日期:
2018-07-28

文章信息/Info

Title:
Approaches of Developing Sports Culture Brand on Campus——From HQU CUBA Sports Culture Perspective
作者:
黄伟鹏; 蔡立强
（华侨大学体育学院，福建 泉州 362021）
Author(s):
HUANG Wei-peng; CAI Li-qiang
(Institute of Physical Education，Huaqiao University，Quanzhou 362021，China)
关键词:
高校; 学校体育; 体育文化品牌; 培育路径
Keywords:
college; college sports; sports culture brand; approaches of development
分类号:
-
DOI:
-
文献标志码:
A
摘要:
高校校园体育文化是校园文化建设的重要组成部分，是增强大学生身体素质、展现大学生精神面貌、塑造大学生优秀品格的重要途径。文章通过对高校校园文化的理论分析与华侨大学20多年培育CUBA校园文化品牌的实践，分析高校校园体育文化品牌在物质文化、制度文化、社团文化、精神文化、育人功效等方面的培育路径，从而为培育高校校园体育文化品牌总结经验。
Abstract:
Sports culture on campus，an important part of campus culture construction，is the key to improving the physique of college students，presenting their healthy mental outlook and shaping their excellent character.Based on theoretical analysis of college campus culture and 20 plus years practice of developing CUBA campus culture brand by Huaqiao University (HQU)，this paper probes into approaches of developing campus sports culture brand in terms of material culture，system culture，community culture，spiritual culture and education effects，so as to accumulate experience for campus sports culture brand development.

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备注/Memo

备注/Memo:
更新日期/Last Update: 2018-09-14