体育类大学生创业现状及发展战略研究——以上海体育国家大学科技园为例-《体育科学研究》

文章信息/Info

Title:: A Study on the Sports Major Students＇Entrepreneurship and Development Strategy——Taking P.E.Science Park of Shanghai National University for Example

Author(s):: ZHU Jian-ming; (Dept.of Sports Education of East China University of Political Science and Law，Shanghai 201620，China)

摘要:: 随着“健康中国”的国家发展战略的提出，国家加大了对体育产业的政策支持和鼓励，体育类大学生创业迎来了春天。以数据调研分析方式的研究展开，对全国唯一一家体育类国家大学科技园——上海体育国家大学科技园进行了调研，搜集了园区内体育类企业的相关数据并分析了园区内体育类企业的类型、注册资金、注册人年龄、注册人学历和注册人专业，总结出了体育类大学创业的一些特点。同时利用SWOT分析法分析了体育类大学生创业的优势、劣势、机遇和威胁，使创业者能够认识到自身的优势和缺陷，从而扬长避短，充分发挥自身优势。体育类大学生创业应当注重与专业的高度结合，利用互联网技术，关注大众参与度高的运动项目，从小微型企业做起。政府和社会各界应当为体育类大学生创业创造一个宽松的环境，创建完善的体育类大学生创业的支持体系。

Abstract:: As the “Healthy China” national development strategy is put forward，the nation stepped up the sports industry policy support and encouragement，and entrepreneurship of the sports major students ushered in the spring.This text studies the National university science park of Shanghai University of Sports，based on the survey data analysis.This text collects the relevant data of sports enterprises in the park and analyzes the type of sports enterprise in the park，the registered capital，age，degree and major of the registrant，and summarizes some characteristics of entrepreneurship of the sports major students.At the same time this text analysis the strength，weakness，opportunity and threat of the sports major students using the SWOT.It enables entrepreneurs to realize their own strengths and weaknesses，so as to foster strengths and circumvent weaknesses，give full play to their strengths.Sports major students should pay attention to sports industry combine with their major，develop the internet sports sections and three big balls relevant industry，and start from small micro enterprises.The government and the social from all walks of life should create a comfortable environment for sports major students，and create a perfect entrepreneurial support system for the sports major students.