论体育媒介事件的符号叙述与意义表达——以媒体“科比告别赛”报道为例-《体育科学研究》

文章信息/Info

Title:: A Research about Semiotic Narrative and Meaning Expression of Sports Media Events:Take the Media’s Coverage of Kobe Bryant’s Farewell Game

Author(s):: FENG Yue-ji; (School of Literature and Law,Yanshan University,Qinhuangdao Hebei 066004,China)

Keywords:: sports media events; Kobe Bryant; accompanying text; negative narrative

摘要:: 运用美国学者丹尼尔?戴扬和伊莱尔?卡茨提出的“媒介事件”理论对媒体的“科比告别赛”报道进行研究。研究结果认为：随着媒介环境的变化，传统仪式性媒介事件逐渐式微，但是体育媒介事件依然保持了对受众足够的吸引力，通过构筑伴随文本以及否定性叙述方式，体育媒介事件生成了现代流行神话。从符号叙述学角度探讨体育媒介事件的文本叙述策略以及意义表达方式，揭示体育媒介事件神话生成的机制

Abstract:: This paper applies the theory of "media event" proposed by American scholars D.Dayan and E.Katz to study the media’s coverage of Kobe Bryant’s farewell game.The results show that traditional ritual media events faded away with the change of media environment,But the sports media events remain enough attractive to the audience.By constructing the accompanying text and the negative narrative,sports media events have generated modern popular myth.The purpose of this study is to explore the text narrative strategy and meaning expression of sports media events from the perspective of semiotic narration,and to reveal the mechanism of the myth generation of sports media events.