“互联网+”时代我国体育综艺节目的审视与思考——以《这就是灌篮》为例-《体育科学研究》

文章信息/Info

Title:: Examination and Thinking of China’s Sports Variety Show in the “internet plus” Era——Take“Dunk of China”as an Example

Author(s):: WU Yong-liang; （Guangxi University of Science and Technology，Liuzhou 545006，China)

Keywords:: “Dunk of China”; sports variety show; multiple value; developing direction

摘要:: 随着“互联网+”的概念融入大众生活以及新媒体的发展与普及，我国体育综艺节目迎来了新的机遇与挑战。文章运用文献资料法、录像观察法、个案研究法等对《这就是灌篮》体育综艺节目的特色之处和多元价值进行了探索与分析。研究认为：在“互联网+”时代我国体育综艺节目应采取台网联动，充分发挥二者的优势；选择大众化、简易化、参与度高的题材；把握体育竞技与综艺娱乐的平衡，满足多类型受众的审美需求；选取竞技能力强的素人为节目主体，实现“星素搭配”的效果；利用积极向上并感染力强的文化内涵感染观众。

Abstract:: With the integration of the concept of “internet plus” into public life and the development and popularization of new media，China’s sports variety shows are also facing new opportunities and challenges.This paper uses the methods of documentary，video observation and case study to explore and analyze the characteristics and multiple values of the sports variety of “Dunk of China”.The research holds that in the “internet plus” era，China’s sports variety shows should adopt the linkage between TV and the network to give a full play to their advantages.Be linked with the Internet to give a full play to their advantages;choose popular，simplified and high participation subjects;grasp the balance between sports competition and entertainment，meet the aesthetic needs of many audiences;select the strong competitive prime people as the main body of the variety show to achieve the effect of “stars matching with ordinary people”;variety shows are full of positive and infectious cultural connotations.