|本期目录/Table of Contents|

[1]周永盛.关于我国散打商业化运营模式的探究[J].体育科学研究,2020,24(1):67-69.
　ZHOU Yong -sheng.Research on the Business Operation Model of Sanda in China[J].sports science research,2020,24(1):67-69.
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关于我国散打商业化运营模式的探究(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
24
期数:
2020年1期
页码:
67-69
栏目:
运动竞赛与训练学
出版日期:
2020-01-28

文章信息/Info

Title:
Research on the Business Operation Model of Sanda in China
作者:
周永盛
(集美大学体育学院,福建 厦门 361021)
Author(s):
ZHOU Yong -sheng
(Sports College of Jimei University，Xiamen 361021，China)
关键词:
散打; 商业化; 运营模式
Keywords:
Sanda; commercialization; operation mode
分类号:
-
DOI:
-
文献标志码:
-
摘要:
21世纪初，我国武术散打商业化有了良好开端，这为赛事运营奠定了基础，然而其整体商业规模还处于较低水平。研究对当前我国武术商业化发展所面临的形势以及武术商业化赛事运营的模式进行了分析，认为在商业搏击市场多元化、赛事运营模式国际化的新形势下，武术散打商业赛事运营模式逐渐由政府主导模式发展为市场主导模式。在此基础上，研究为构建散打商业赛事的运营新模式提出了行政主体职能由参与型向服务型转变、散打商业赛事要素多元化发展等建议。
Abstract:
At the beginning of this century，Wushu Sanda in China began to commercialize and it also laid a foundation for the operation of the event.However，the business model is still at a low level.This study focuses on current development situation and the operation mode of Wushu commercial events.It is believed that under the new situation of diversified business market and international operation mode，the operation mode of Wushu Sanda events will gradually trandform from the government-led mode to the market-oriented mode.On this basis，this study puts forward suggestions of the transformation of administrative subject function from participation type to service type and diversified development of events elements for the construction of new operation mode of Wushu Sanda business events.

参考文献/References:

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相似文献/References:

[1]林仰硕,周永盛.高校体育专业散打专项训练及教学发展路径[J].体育科学研究,2017,21(4):39.
　LIN Yang-shuo,ZHOU Yong-sheng.Research on the Sanda Specialized Training and Teaching Development Path for P.E Majors in Universities[J].sports science research,2017,21(1):39.
[2]刘劲松,易晨阳,饶阳生,等.普通高校散打选修课组合动作打击力度研究[J].体育科学研究,2019,23(2):30.
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备注/Memo

备注/Memo:
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更新日期/Last Update: 2020-04-28