我国体育场馆文化发展的困境与策略-《体育科学研究》

文章信息/Info

Title:: Predicament and Strategy of Chinese Stadiums and Gymnasiums Culture Development in the New Era

Author(s):: XU Lei1; REN Li-shu1; HAN Qi2; (1.College of Physical Education，Yancheng Teachers University,Yancheng 224002，Jiangsu,China;2.Department of physical education，Yancheng Institute of Technology，Yancheng 224051)

摘要:: 随着党的十九大顺利召开，全民健身计划的不断深入和发展，我国体育场馆制度改革进入新时代。虽然体育场馆制度改革成绩斐然，但在改革过程中体育场馆文化发展却面临着体育场馆文化营造、内涵建设不完善，体育场馆资源供给不均衡,体育场馆功能属性发展失衡，体育场馆文化产业发展滞后，体育传媒公司势单力薄，体育文化价值缺失的困境；问题的解决则需要制定相应的体育场馆文化发展策略，方能促进体育场馆文化的可持续发展。具体策略：构建体育场馆文化展示体系，充分挖掘社会力量，提高体育场馆共享效率，深化体育场馆公共文化服务改革，创新经营方式，加快发展体育场馆产业，整合国内体育传媒企业，建立大型媒介公司，创新体育文化内涵，加强体育文化价值塑造。

Abstract:: With the successful convening of the 19th Plenary Session of the CPC and the deepening and development of the nationwide fitness program，the reform of China’s sports venues has entered a new era.Although the reform of sports stadiums has achieved phenomenal success，the cultural development of sports stadiums in the process of reform is confronted with the dilemma of stadiums cultural construction,imperfect connotation，unbalanced supply of sports stadiums resources,unbalanced development of functional properties of stadiums and sports facilities， weakness of sports media company,and lacking of sports cultural value.The solution of the problem needs to construct the corresponding cultural development strategy of stadium and gymnasium in order to promote the sustainable development of the stadium and gym culture.Specific strategies ：building sports stadium culture display system，fully tap the social forces，improve the efficiency of sports venues to share，deepen the stadium public cultural service reform，innovation management methods，speed up the development of sports venues industry，the integration of domestic sports media companies，the establishment of large media companies， innovate the connotation of sports culture and strengthen the shaping of sports culture value.