|本期目录/Table of Contents|

[1]柯佳,王晓东.新冠疫情背景下全球体育赛事传播影响研究[J].体育科学研究,2021,25(5):8-12.
　KE Jia,WANG Xiao-dong.Research on the Influence of Global Sports Events Spread under the Background of COVID-19[J].sports science research,2021,25(5):8-12.
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新冠疫情背景下全球体育赛事传播影响研究(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
25
期数:
2021年5期
页码:
8-12
栏目:
专题：疫情对体育赛事的影响
出版日期:
2021-09-27

文章信息/Info

Title:
Research on the Influence of Global Sports Events Spread under the Background of COVID-19
作者:
柯佳1; 王晓东2
（1.南方医科大学党委组织部，广东 广州 510515；2.广州体育学院休闲体育与管理学院，广东 广州 510500）
Author(s):
KE Jia1; WANG Xiao-dong2
（1.General Committee Office of Southern Medical University,Guangzhou 510515,China;2.College of Leisure Sports and Management,Guangzhou Sports University,Guangzhou 510500,China）
关键词:
新型冠状病毒肺炎; 体育赛事; 传播方式
Keywords:
new coronavirus pneumonia; sports events; mode of transmission
分类号:
-
DOI:
-
文献标志码:
A
摘要:
体育赛事是体育产业的核心，科学研判新冠肺炎疫情对全球体育赛事发展的影响，对减少疫情给体育赛事带来的损失具有重要作用。通过文献资料分析和专家访谈，剖析疫情给体育赛事传播带来的机遇和威胁，以及疫情影响下的传播影响和传播手段。研究表明，疫情对全球体育赛事呈现分化影响：全球体育赛事陷入大范围停摆、正常运行赛事上座率大幅度萎缩、体育传媒行业呈现大规模亏损。疫情背景下体育赛事的传播手段主要包括：为根本夯实受众基础的赛事转播、以电子竞技为载体的模拟现实赛事、以社交媒介为突破打造的互动传播。基于此，得出促进媒介融合形成传播合力、坚持双向互动丰富获取渠道、提高赛事价值应对风险挑战等方面的对策建议，为体育赛事相关主体在应对突发危机事件中的相关决策提供科学参考。
Abstract:
Sports events is the core of sports industry.Scientific research on the impact of novel coronavirus pneumonia on the development of global sports events is of great importance to reduce the losses caused by the epidemic to sports events.Through literature analysis and expert interviews,this paper analyzes the opportunities and threats brought by the epidemic to the transmission of sports events,as well as the transmission effects and means under the influence of the epidemic.Research shows that the epidemic situation has a differentiated impact on global sports events:global sports events have fallen into a largescale suspension,the attendance rate of normal running sport events has shrunk significantly,and the sports media industry has suffered largescale losses.Under the background of the epidemic situation,the dissemination means of sports events mainly include:consolidating the audience foundation based on event broadcasting,simulating real events with Esports as the carrier,and creating interactive communication with social media as a breakthrough.Based on this,this paper obtains countermeasures and suggestions to promote the dissemination of sports events:promoting media integration to form communication force,insisting mutual interaction to enrich access channels,improving event value to deal with risk challenges,so as to provide scientific reference for relevant decisionmaking of sports event related subjects in dealing with sudden crisis events.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2021-11-24