«上一篇/Previous Article|本期目录/Table of Contents|下一篇/Next Article»

《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:

期数:

2025年6期

页码:

42-48

栏目:

体育赛事经济专题

出版日期:

2025-12-24

文章信息/Info

Title:

The Value Connotation and Practical Path of Sports Events Entering Scenic Spots，Neighborhoods，and Commercial Districts

作者:

任波

（上海体育大学经济管理学院，上海 200438）

Author(s):

REN Bo

(School of Economics and Management，Shanghai University of Sport，Shanghai 200438，China)

关键词:

体育产业; 体育消费; 产业融合; 体育赛事; 赛事经济

Keywords:

sports industry; sports consumption; industrial integration; sports events; event economy

分类号:

-

DOI:

-

文献标志码:

A

摘要:

主要运用文献资料法与逻辑分析法，分析了体育赛事进景区、进街区、进商圈的价值内涵、现实问题与实践路径。研究认为，体育赛事进景区、进街区、进商圈是实施扩大内需战略的有力抓手，是推动体育产业转型的重要依托，是扩大体育消费需求的基础支撑，也是培育多元市场主体的现实要求。当前，体育赛事进景区、进街区、进商圈面临着多部门间的协同联动不强、体育场地及配套设施不足、安全管理能力相对薄弱、较为成熟的品牌赛事缺乏、赛事与相关产业融合不够等现实问题。鉴于此，提出体育赛事进景区、进街区、进商圈的实践路径：加强多部门间协同联动、完善体育及相关配套设施、加强体育赛事的安全监管、培育体育赛事活动的品牌、促进赛事与相关产业融合。

Abstract:

The paper mainly uses methods such as literature review to analyze the value connotation，practical problems，and practical paths of sports events entering scenic spots，neighborhoods，and commercial districts.Research suggests that the entry of sports events into scenic spots，neighborhoods，and commercial districts is a powerful lever for implementing the strategy of expanding domestic demand，an important support for promoting the transformation of the sports industry，a fundamental support for expanding sports consumption demand，and a practical requirement for cultivating diverse market entities.At present，sports events entering scenic spots，neighborhoods，and commercial districts are facing practical problems such as weak coordination and linkage among multiple departments，insufficient sports venues and supporting facilities，relatively weak safety management capabilities，lack of mature brand events，and insufficient integration between events and related industries.In view of this，a practical path for sports events to enter scenic spots，neighborhoods，and commercial districts is proposed:strengthening coordination and linkage among multiple departments，improving sports and related supporting facilities，strengthening safety supervision of sports events，cultivating sports event brands，and promoting the integration of sports events and related industries.

参考文献/References:

相似文献/References:

[1]蔡传明,郭灿虹,刘冰.厦门市体育产业发展现状及特征分析[J].体育科学研究,2015,19(06):1.
　CAI Chuan-ming,GUO Can-hong,LIU Bing.Analysis on Xiamen Sports Industry in Status Quo and Characteristics[J].sports science research,2015,19(6):1.
[2]谢洪伟,王德平.增设体育经济与管理专业的可行性分析——以集美大学体育学院为例[J].体育科学研究,2016,20(3):75.
　XIE Hong-wei,WANG De-ping.A Feasible Analysis of Adding the Major of Economics and Management of Sport:Take Sports College of Jimei University as an Example[J].sports science research,2016,20(6):75.
[3]陈齐.资源共享视角下的我国体育产业发展机制[J].体育科学研究,2016,20(3):26.
　CHEN Qi.Research of Our Country Sports Industry Development Mechanism Perspective of Resource Sharing[J].sports science research,2016,20(6):26.
[4]宋霖阳,陈雅清,刘明辉,等.厦门市老年人体育健身状况的调查研究[J].体育科学研究,2015,19(04):40.
　SONG Lin-yang,CHEN Ya-qing,LIU Ming-hui,et al.The Current Situation Study on the Physical Fitness of Elderly in Xiamen[J].sports science research,2015,19(6):40.
[5]董婧涓.福建体育旅游产业现状研究[J].体育科学研究,2015,19(04):31.
　DONG Jing-juan.Study on Current Fujian＇s Sports Tourism Industry[J].sports science research,2015,19(6):31.
[6]练光祥,江国平.移动社交对促进业余网球运动发展的实证研究——对厦门市网球e族QQ群的调查[J].体育科学研究,2016,20(4):46.
　LIAN Guang-xiang,JIANG Guo-ping.On the Influence of Mobile Social Communication to Amateur Tennis Development：Investigation of Xiamen City Tennis e QQ Group[J].sports science research,2016,20(6):46.
[7]黄亨奋,吕庆华.我国体育用品产业的研究动态与展望[J].体育科学研究,2016,20(5):1.
　HUANG Heng-fen,LYU Qing-hua.Status Quo and Prospect of the Research on Sporting Goods Industry in China[J].sports science research,2016,20(6):1.
[8]黄亨奋,吕庆华.体育用品企业成长性理论基础及评价模型构建[J].体育科学研究,2016,20(6):16.
　HUANG Heng-fen,LYU Qing-hua.Theoretical Basis for the Growth of Sporting Goods Enterprises and Construction of an Appraisal Theoretical Model[J].sports science research,2016,20(6):16.
[9]黄亨奋,吕庆华.体育用品企业评价指标体系构建及合理性验证[J].体育科学研究,2017,21(1):12.
　HUANG Heng-fen,LYU Qing-hua.The Construction of Evaluation System of Sporting Goods Enterprises Indicators and Its Validation[J].sports science research,2017,21(6):12.
[10]薛文标,翁飚,廖伟.福建省体育文化创意产业发展构想[J].体育科学研究,2014,18(06):37.
　XUE Wen-biao,WENG Biao,LIAO Wei.The Conception of Developing Creative Sports Industry in Fujian Province[J].sports science research,2014,18(6):37.
[11]吴朱艳,刘思凡,陈潮,等.“互联网+体育”大数据研究热点演进及趋势分析[J].体育科学研究,2019,23(6):32.
　WU Zhu-yan,LIU Si-fan,CHEN Chao,et al.Hotspot and Trend Analysis of Big Data Research in the Field of “Internet + Sports”[J].sports science research,2019,23(6):32.

备注/Memo

备注/Memo:

常用功能

更新日期/Last Update: 2025-12-23