|本期目录/Table of Contents|

[1]付群,田丽娟,陆辰洋,等.体育赛事促消费的理论阐释、现实审视与实践进路[J].体育科学研究,2025,(6):12-21.
　FU Qun,TIAN Lijuan,LU Chenyang,et al.Theoretical Interpretation,Practical Examination,and Practical Approach of Promoting Consumption Through Sports Events[J].sports science research,2025,(6):12-21.
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2025年6期
页码:
12-21
栏目:
体育赛事经济专题
出版日期:
2025-12-24

文章信息/Info

Title:
Theoretical Interpretation,Practical Examination,and Practical Approach of Promoting Consumption Through Sports Events
作者:
付群1; 2; 田丽娟1; 陆辰洋1; 左古月1; 刘霖1
（1.湖北大学体育学院，湖北 武汉430062；2.清华大学体育产业发展研究中心，北京100084）
Author(s):
FU Qun1; 2; TIAN Lijuan1; LU Chenyang1; ZUO Guyue1; LIU Lin1
(1.School of PE,Hubei University,Wuhan 430062,China;2.Sports Industry Development Research Center of Tsinghua University,Beijing 100084,China)
关键词:
体育赛事; 体育消费; 扩大内需; 业态融合; 消费政策
Keywords:
sports events; sports consumption; expand domestic demand; business integration; consumer policy
分类号:
-
DOI:
-
文献标志码:
A
摘要:
体育赛事是体育产业高质量发展的重要载体和核心支撑，更是释放消费潜力和优化消费结构的新增长点。采用文献资料、逻辑分析等方法，对体育赛事促消费的理论阐述、现实审视与实践进路进行系统探讨。研究表明，当前我国体育赛事促消费面临部门协同配合度不高、供需结构性矛盾、赛事区域发展失衡、赛事跨界融合不深等现实问题。提出强化部门协同联动、优化赛事供需结构、统筹赛事区域布局、深化业态融合创新等实践进路，以充分发挥体育赛事在“扩内需、促消费、稳增长”中的重要作用，助力体育产业高质量发展。
Abstract:
Sports events are an important carrier and core support for the high-quality development of the sports industry,and also a new growth point for unleashing consumption potential and optimizing consumption structure.Using methods such as literature review and logical analysis,this paper systematically explores the theoretical exposition,practical examination,and practical approaches of promoting consumption through sports events.Research has shown that promoting consumption through sports events in China currently faces practical problems such as low coordination and cooperation among departments,structural contradictions between supply and demand,imbalanced regional development of events,and insufficient cross-border integration of events.Propose practical approaches such as strengthening departmental collaboration,optimizing the supply and demand structure of sports events,coordinating the layout of sports event areas,and deepening the integration and innovation of business models,in order to fully leverage the important role of sports events in "expanding domestic demand,promoting consumption,and stabilizing growth",and help promote the high-quality development of the sports industry.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2025-12-23