数实融合驱动体育赛事经济高质量发展的作用机制与优化路径-《体育科学研究》

文章信息/Info

Title:: The Mechanism,and Optimization Path of the Integration of Digital and Real Economies in Driving High-Quality Development of Sports Event Economy

Author(s):: SHEN Keyin1; 2; XU Yuhao1; (1.School of Economics and Management,Wuhan Sports University,Wuhan 430079,China;2.Hubei Sports Industry Research Center,Wuhan 430079,China)

Keywords:: digital economy; integration of digital and real economies; sports event economy; sports industry; high-quality development

摘要:: 数实融合是驱动体育赛事经济高质量发展的关键路径。运用文献资料、逻辑分析等方法，在厘清数实融合与体育赛事经济理论内涵的基础上，系统解析了数实融合通过质量、效率、动力三大变革驱动体育赛事经济高质量发展的内在机理，并从微观、中观、宏观三个维度阐释其作用机制。研究指出，当前数实融合驱动体育赛事经济高质量发展面临数据价值转化不足、技术与人才支撑薄弱、数字统计标准体系缺失、政策体系失配等现实梗阻。据此，提出健全数据要素市场机制、强化核心科技攻关与伦理治理、构建科学化统计评估体系、推进精准化协同治理等优化路径，旨在驱动体育赛事经济高质量发展。

Abstract:: The integration of the digital and real economies is a key pathway for promoting the high-quality development of the sports event economy.Using methods such as literature review and logical analysis,this study clarifies the theoretical connotations of both the integration of digital and real economies and the sports event economy.It systematically analyzes the internal mechanisms by which this integration drives high-quality development through transformations in quality,efficiency,and dynamism,and elaborates on its functional mechanisms from micro,meso,and macro perspectives.The study identifies several practical obstacles currently hindering this integration,including insufficient transformation of data value,weak support in technology and talent,a lack of standardized digital statistical systems,and mismatched policy frameworks.Accordingly,it proposes four pathways for alleviation:improving the market mechanism for data elements,strengthening core technological innovation and ethical governance,establishing a scientific statistical evaluation system,and promoting precise and coordinated governance.These measures aim to foster the high-quality development of the sports event economy.