体育“饭圈化”现象的成因、负面效应及其治理路径-《体育科学研究》

文章信息/Info

Title:: A Study on the Causes,Negative Effects,and Governance Mechanisms of the “Rice Circleization” Phenomenon in Sports

Author(s):: XIE Jun; GU Xinlei; （Physical Education Institute of Jimei University,Xiamen 361021,China）

Keywords:: rice circle; capital; pan-entertainment; sports stars; collaborative governance

摘要:: 为探究体育“饭圈化”现象的成因、负面效应及其治理机制，运用文献资料法、逻辑分析法与案例分析法，分析了资本逻辑与“饭圈经济”的融合、新媒体技术的推动作用以及体育明星的泛娱乐化倾向所产生的影响。研究发现：“饭圈文化”虽提升了体育明星的影响力，但也引发了群体极化、体育精神削弱、运动员隐私泄露以及娱乐性侵蚀竞技性等问题，不仅侵蚀了体育核心价值，更导致了体育生态的异化。为应对这些问题，研究提出了多方协同治理策略，强调了政府、互联网平台、主流媒体、体育明星、家长和学校等主体的角色与责任，并倡导通过加强资本监管、规范平台运营、弘扬体育精神以及引导理性追星，来推动体育文化的健康发展与核心价值体系维护。

Abstract:: To explore the causes,negative effects,and governance mechanisms of the “rice circle” phenomenon in sports,this study uses literature review,logical analysis,and case study methods.It analyzes the impact of the integration of capital logic and fan economy,the promotion of new media technologies,and the pan-entertainment of sports stars on fan behavior.The study finds that while fan circle culture enhances the influence of sports stars,it also leads to issues such as group polarization,the weakening of sportsmanship,the leakage of athletes’ privacy,and the erosion of competitiveness by entertainment,undermining core values of sports and causing negative changes in the sports ecosystem.In response to these issues,the article proposes a multi-party collaborative governance strategy,emphasizing the roles and responsibilities of governance actors such as the government,internet platforms,mainstream media,sports stars,parents,and schools.The strategy advocates strengthening capital regulation,standardizing platform operations,promoting sportsmanship education,and guiding rational fan behavior to foster the healthy development of sports culture.Through multidimensional governance,it ensures the sustainable and healthy development of sports and safeguards the core value system of sports.