|本期目录/Table of Contents|

[1]胡若晨,朱菊芳.我国露营产业可持续发展的阻滞困境与应对之策[J].体育科学研究,2024,28(4):24-32.
　HU Ruochen,ZHU Jufang.Dilemmas and Strategies for the Sustainable Development of the Camping Industry in China[J].sports science research,2024,28(4):24-32.
点击复制

我国露营产业可持续发展的阻滞困境与应对之策(PDF)
分享到：

《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
28
期数:
2024年4期
页码:
24-32
栏目:
体育人文社会学
出版日期:
2024-09-26

文章信息/Info

Title:
Dilemmas and Strategies for the Sustainable Development of the Camping Industry in China
作者:
胡若晨; 朱菊芳
南京师范大学体育科学学院，江苏 南京 210023
Author(s):
HU Ruochen; ZHU Jufang
School of Sports Science and Physical Education,Nanjing Normal University,Nanjing 210023,China
关键词:
露营产业; 时代机遇; 可持续发展
Keywords:
camping Industry; opportunities of the times; sustainable development
分类号:
-
DOI:
-
文献标志码:
A
摘要:
运用文献资料、逻辑分析、访谈等方法，对露营产业蓬勃发展的时代机遇、可持续发展的阻滞困境与因应策略进行深入研究。研究认为，露营相关政策引领与市场资本响应的双轮驱动、居民生活水平提升与闲暇消费观念嬗变的需求倒逼、新社交媒体互动与“互联网+多平台”露营内容生产的媒介赋能等是露营产业蓬勃发展的时代机遇。但同时也存在露营产业治理工具体系“粗放化”、规范性亟待提升；露营地服务供给适配性不强，精细化程度待加深；露营企业自主创新能力不强，同业竞合博弈关系亟待确立；居民常态化露营消费习惯尚未成型，安全绿色露营意识待增强等阻滞困境制约其可持续发展。进而提出完善露营产业治理工具体系，推动产业标准化和规范化发展；优化露营地建设规划布局，以“泛露营”、“精细化”理念实现露营地服务供需适配；坚持“创新赋能”与“协同驱动”思路，促进露营用品企业竞争力提升；多措并举培育居民常态化露营消费习惯，引导消费者形成“安全、无痕”的露营意识等应对策略。
Abstract:
Using literature,logical analysis,interviews,and other methods,the study examines in-depth the opportunities of the booming camping industry,the obstacles to sustainable development,and the strategies to cope with them.The study concludes that the dual-wheel drive of camping-related policies and market capital response,the demand forced by the improvement of residents’ living standards and the transmutation of leisure consumption concepts,and the media empowerment by the interaction of new social media and the camping content production of the “Internet+multi-platforms” are the opportunities for the prosperous development of the camping industry.But at the same time,there are also camping industry governance tools system “sloppy”,norms that need to be improved;campsite service supply adaptability is not strong,the degree of refinement to be deepened;camping enterprise independent innovation ability is not strong,the industry competition game relationship needs to be established;residents of the normalization of the camping consumption habits have not yet been formed,the awareness of safe and green camping to be enhanced and so on.The dilemma of stagnation restricts its sustainable development.It is proposed to improve the camping industry governance tool system,promote the standardization and normative development of the industry;optimize the campsite construction planning and layout,and realize the supply and demand of campsite services with the concepts of “pan-camping” and “fine-tuning”;and adhere to the concept of “innovation empowerment” and “innovation” to ensure the sustainable development of the industry.The idea of “innovation empowerment” and “synergy drive” is to promote the competitiveness of camping supplies enterprises;multiple measures are taken to cultivate residents’ regular camping consumption habits and guide consumers to form a “safe,no trace” camping awareness.

参考文献/References:

相似文献/References:

备注/Memo

备注/Memo:
更新日期/Last Update: 2024-09-25