老龄化背景下银发群体体育康养旅游需求特征及开发策略研究-《体育科学研究》

文章信息/Info

Title:: Research on the Demand Characteristics and Development Strategies of Sports and Wellness Tourism of the Elderly under the Background of Population Aging

Author(s):: SHEN Xiaoxiang; （School of College of Sports Science,Guangzhou College of Applied Science and Technology,Guangzhou 511370,China）

Keywords:: population aging; elderly; sports and wellness tourism; Kano model

摘要:: 为准确把握老龄化背景下银发群体体育康养旅游的需求特征，运用文献资料、问卷调查和逻辑分析等研究方法，对长三角、珠三角两大区域共七个大城市开展抽样调研，并基于 Kano 模型剖析银发群体体育康养旅游的需求结构与需求层次，据此提出需求导向的开发策略。结果显示：银发群体的体育康养旅游需求具有多样性与层次性，呈现升级化、个性化、品质化趋势，对产品类型与服务品质等要素具有较高期待与依赖度，且需求存在区域异质性。为此，建议加快康养旅游目的地配套设施与服务的适老化改造，因地制宜打造多元化、特色化产品体系，营造老年友好型体育康养旅游消费环境。

Abstract:: In order to accurately grasp the characteristics of the sports health tourism demand of elderly under the background of population aging,using the literature review,questionnaire surveys,and logical analysis,conducted a sample survey of seven major cities in the Yangtze River Delta and Pearl River Delta regions,utilizing the Kano model to explore the demand structure and hierarchy of sports and wellness tourism among the elderly,and then proposed development strategies based on demand.The results showed:the demand of the elderly has diverse and hierarchical characteristics.It is showing a trend of upgrading,personalization,and quality.The elderly have high expectations and high dependence on factors such as product type and service level.Additionally,there is regional heterogeneity in demand.Accordingly,it is recommended to accelerate the agefriendly renovation of supporting facilities and services in health and wellness tourism destinations,develop a diversified and distinctive product system according to local conditions,and accelerate the construction of an age-friendly sports and wellness tourism consumption environment.