|本期目录/Table of Contents|

[1]王永生,刘春燕.中华优秀传统体育文化在数字游戏中传播的现实依据、内在逻辑与实践路径[J].体育科学研究,2026,(4):83-94.
　WANG Yongsheng,LIU Chunyan.The Practical Basis,Inherent Logic and Implementation Pathways for Disseminating China’s Outstanding Traditional Sports Culture Through Digital Games[J].sports science research,2026,(4):83-94.
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中华优秀传统体育文化在数字游戏中传播的现实依据、内在逻辑与实践路径(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2026年4期
页码:
83-94
栏目:
体育人文社会学
出版日期:
2026-08-31

文章信息/Info

Title:
The Practical Basis,Inherent Logic and Implementation Pathways for Disseminating China’s Outstanding Traditional Sports Culture Through Digital Games
作者:
王永生; 刘春燕
（河北师范大学体育学院，河北 石家庄 050024）
Author(s):
WANG Yongsheng; LIU Chunyan
（School of Physical Education,Hebei Normal University,Shijiazhuang 050024,China）
关键词:
数字游戏; 中华优秀传统体育文化; 体育文化传播
Keywords:
digital games; Chinese excellent traditional sports culture; sports culture transformation
分类号:
-
DOI:
-
文献标志码:
A
摘要:
面对数智技术革新与文化传承交汇的新局面，如何更好地推动中华优秀传统体育文化的传播与弘扬，已成为一个亟待回应的时代议题。研究基于传播学与体育学的交叉视角，综合运用文献资料法、逻辑分析法与案例研究法，对数字游戏传播中华优秀传统体育文化的现实依据、内在逻辑与实践路径展开深入探讨。研究发现：数字游戏是数智时代文化传播的重要载体，与中华优秀传统体育文化之间存在较强的情动耦合效应；国产数字游戏对中华优秀传统体育文化的承载与传播，呈现出独特的媒介逻辑、叙事逻辑与传播逻辑，进而创新性地构建起集感知、理解、实践与共创于一体的复合型文化传播网络；未来，在数字游戏的开发与创作中，可通过构建激发情感共鸣的文化感知系统、创建立体叙事的意义生产网络以及创设精准对话的复合传播模式等途径，推动中华优秀传统体育文化在数字游戏中实现深度传播，持续激发其在数智时代的生命力与感召力。
Abstract:
In the new landscape where digital-intelligence technological innovation intersects with cultural heritage preservation,how to better advance the dissemination and promotion of China’s outstanding traditional sports culture presents an unavoidable contemporary challenge.This study employs an interdisciplinary approach blending communication studies and sports science,integrating literature review,logical analysis,and case studies to conduct an in-depth examination of the practical rationale,intrinsic logic,and implementation pathways for digital games in transmitting China’s exceptional traditional sports heritage.It is argued that digital games serve as a vital medium for cultural dissemination in the digital age,exhibiting strong affective coupling with China’s outstanding traditional sports culture.Domestic digital games demonstrate unique mediating,narrative,and communicative logics in their embodiment and transmission of this heritage,innovatively forming a composite cultural dissemination network integrating perception,comprehension,practice,and co-creation.Moving forward,the development and creation of digital games can advance the profound dissemination of China’s outstanding traditional sports culture within this medium.This can be achieved by constructing a cultural perception system that fosters affective resonance,establishing a multi-layered narrative network for meaning production,and devising a composite communication model for precise dialogue.Such approaches will further invigorate the vitality and appeal of China’s outstanding traditional sports culture in the digital-intelligence era.

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更新日期/Last Update: 2026-09-07