|本期目录/Table of Contents|

[1]杨波.“跟着赛事去旅行”的政策演进、理论逻辑与实践指向[J].体育科学研究,2026,(4):73-82.
　YANG Bo.The Policy Evolution Theoretical Logic and Practical Orientation of “Traveling with Sports Events”[J].sports science research,2026,(4):73-82.
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2026年4期
页码:
73-82
栏目:
体育人文社会学
出版日期:
2026-08-31

文章信息/Info

Title:
The Policy Evolution Theoretical Logic and Practical Orientation of “Traveling with Sports Events”
作者:
杨波
（广东理工学院体育学院，广东 肇庆 526100）
Author(s):
YANG Bo
（School of Physical Education，Guangdong Technology College，Zhaoqing 526100，China）
关键词:
跟着赛事去旅行; 体育赛事; 体育旅游; 体育产业; 政策演进
Keywords:
traveling with sports events; sports events; sports tourism; sports industry; policy evolution
分类号:
-
DOI:
-
文献标志码:
A
摘要:
“跟着赛事去旅行”从消费现象升级为品牌项目，已然成为释放体育消费潜力、推动产业高质量发展、促进文旅体商深度融合的创新模式。运用文献资料法和逻辑分析法，分析“跟着赛事去旅行”的政策演进、理论逻辑与实践指向。研究表明，“跟着赛事去旅行”的政策演进历经理念奠基期（2009—2018年）、战略提升期（2019—2022年）、品牌深化期（2023年至今）。该发展模式以新质生产力为核心理论逻辑，构建其包含制度供给、要素整合、技术赋能、场景培育、产业融合五维驱动理论框架。并提出相应实践指向：制度重塑，从行政主导到多元共治；要素重构，从同质复制到特色创生；技术赋能，从经验运营到数智驱动；场景再造，从功能消费到沉浸体验；价值延展，从赛事经济到综合发展。
Abstract:
“Traveling with Sports Events”has evolved from a consumption phenomenon to a brand project,representing an innovative model for unleashing sports consumption potential,promoting high-quality industrial development,and facilitating the deep integration of culture,tourism,sports,and business.By employing the methods of literature review and logical analysis,this paper examines the policy evolution,theoretical logic,and practical directions of “Traveling with Sports Events.” The research suggests that the policy evolution of “Traveling with Sports Events” has undergone three progressive stages:concept establishment (2009—2018),strategic enhancement (2019—2022),and brand deepening (2023—present).Its theoretical logic takes new quality productivity as the theoretical core,constructing a five-dimensional driving framework comprising institutional supply,factor integration,technological empowerment,scene cultivation,and industrial integration.The paper proposes corresponding practical paths:institutional restructuring,from administrative dominance to multi-party governance;factor reconfiguration,from homogeneous replication to distinctive creation;technological empowerment,from experience-based operation to datadriven intelligence;scene reengineering,from functional consumption to immersive experience;and value extension,from event economy to comprehensive development.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2026-09-07