生态包装视角下的武夷岩茶包装设计——以南京市江宁区为例-《集美大学学报》（哲社版）

文章信息/Info

Title:: A Discussion on Wuyi Rock Tea Packaging Design from the Perspective of Ecological Packaging

Author(s):: XIAO Ling; (College of Arts, Wuyi University, Wuyishan 354300, China)

Keywords:: ecological packaging; Wuyi Rock Tea; packaging design; ecological design

摘要:: 武夷岩茶包装存在着严重雷同和盲目追求豪华的倾向。在分析武夷岩茶包装现状、存在问题基础上，立于生态包装视角下提出了强化信息设计、减少包装油印面积、采用生态包装材料、精简结构、节省包装材料、提高设计师生态设计意识等生态包装设计与实施方法，并把设计作为人与自然宏观背景下解决人类生存环境的技术手段，解决人与产品包装与生存环境之间的矛盾。

Abstract:: There exists a serious tendency of duplication and blind pursuit of luxury in the packaging of Wuyi Rock Tea. From the perspective of ecological packaging, the paper analyses the current situation and problem of Wuyi Rock tea packaging and puts forward some suggestions about intensifying information design, reducing packaging mimeograph area, applying ecological packaging materials, simplifying packaging structure, economizing package material, improving designers’ ecological consciousness and so on. Furthermore the paper regards ecological design as a technical means to solve the contradiction between and product packaging and man’s living environment.