|本期目录/Table of Contents|

[1]叶秀梅,林啸.“互联网+”环境下服装实体店的发展对策[J].集美大学学报(哲社版),2016,19(01):71-74.
　YE Xiu-mei,LIN Xiao.Development Strategy for the Costume Stores under the “Internet Plus” Environment[J].philosophy&social sciences,2016,19(01):71-74.
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“互联网+”环境下服装实体店的发展对策()
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《集美大学学报》（哲社版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
19
期数:
2016年01期
页码:
71-74
栏目:
出版日期:
2016-01-28

文章信息/Info

Title:
Development Strategy for the Costume Stores under the “Internet Plus” Environment
作者:
叶秀梅1; 林啸2
（1.厦门大学 嘉庚学院，福建 漳州 363105；2.集美大学 诚毅学院，福建 厦门 361021）
Author(s):
YE Xiu-mei1;  LIN Xiao2
(1.Tan Kah Kee College, Xiamen University, Zhangzhou 363105, China;2.Chengyi College, Jimei University, Xiamen 361021, China)
关键词:
互联网+; 服装实体店; 优劣势; 发展对策
Keywords:
Internet Plus;  costume store;  advantage and disadvantage;  development strategy
分类号:
-
DOI:
-
文献标志码:
A
摘要:
“互联网+”时代，给实体行业带来了巨大冲击，服装实体店可谓是重灾区。然而，经过十几年的非理性争夺，服装“电商”与“店商”之间的优劣势逐渐明朗化。基于顾客价值理论，从营销4P策略的角度出发，分析目前服装“电商”存在的劣势，在此基础上为服装“店商”提出相应的发展建议。
Abstract:
The era of “Internet Plus” has brought great impacts on entity industry, especially the costume stores. However, through the irrational competition for more than ten years, the advantages and disadvantages between the “e-commerce” and the “store-commerce” gradually become clear. Based on the theory of customer value and from the 4P strategy of marketing, this paper analyses the disadvantages of the existing costume e-commerce and puts forward some suggestions for the development of “store-commerce”.

参考文献/References:

相似文献/References:

[1]高妙永,邱亚萍.电子商务与企业活力：一个微观解读[J].集美大学学报(哲社版),2020,23(03):74.
　GAO Miao-yong,QIU Ya-ping.Electronic Commerce and Firm Dynamics：A Micro Interpretation[J].philosophy&social sciences,2020,23(01):74.

备注/Memo

备注/Memo:
更新日期/Last Update: 2016-03-04