从受众角度分析布袋木偶戏的电视化传播-《集美大学学报》（哲社版）

文章信息/Info

Title:: The Transmission of Televised Hand Puppet Show: From the Perspective of Audience

Author(s):: CHEN Hai-yan; (College of Fine Arts, Jimei University, Xiamen 361021, China)

摘要:: 传统布袋木偶戏与大众媒介电视相结合是布袋木偶戏传承和发展的新路径。布袋戏电视化传播要适应传播媒介的变化，必须从大众传播学的角度，分析其受众与受众需求的变化，然后从主题、剧情、镜头、特效等方面提高电视木偶剧的节目质量来适应电视受众审美特征的变化。并且布袋木偶戏电视产业模式经营所带来的衍生产品的开发和布袋戏艺术文化品牌的发展等可以满足受众其他方面的消费需求，使传统布袋木偶戏焕发商机。

Abstract:: A new path for the inheritance and the development of hand puppet show is its integration with television. From the perspective of mass communication, the paper analyzes the changes of audience and their needs, and suggests that televised hand puppet show should cater to the audience’s aesthetic needs by the improved quality in theme, plot, lens and special effects. The development of the by-products brought about by hand puppy television industry, together with the hand puppy art-culture brand, will meet the other demands of the audience, and thereby brings business opportunities to the traditional hand puppy art.