[1]赵鹏升.闽北地方戏曲社会化媒体传承路径研究[J].集美大学学报(哲社版),2017,20(03):91-94.
ZHAO Peng -sheng.Social Media Role in Local Operas Heritage in Northern Fujian[J].philosophy&social sciences,2017,20(03):91-94.
点击复制
闽北地方戏曲社会化媒体传承路径研究()
《集美大学学报》(哲社版)[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
-
20
- 期数:
-
2017年03期
- 页码:
-
91-94
- 栏目:
-
- 出版日期:
-
2017-07-28
文章信息/Info
- Title:
-
Social Media Role in Local Operas Heritage in Northern Fujian
- 作者:
-
赵鹏升
-
(武夷学院人文与教师教育学院,福建 武夷山 354300)
- Author(s):
-
ZHAO Peng -sheng
-
(Department of Humanistic Education and Teachers College,Wuyi University,Wuyishan 354300, China)
-
- 关键词:
-
地方戏曲; 社会化媒体; 闽北
- Keywords:
-
local operas; social media; northern Fujian
- 分类号:
-
-
- DOI:
-
-
- 文献标志码:
-
A
- 摘要:
-
闽北地方戏曲资源丰富,但面临受众老龄化、观众群体日益萎缩、后继乏人的传承困境。社会化媒体为闽北地方戏曲传播提供了新途径,为受众和爱好者提供了更好的交流平台,为传承重构了“活态”空间。从建立地方戏曲社会化媒体传播平台,利用大数据有效地发现、聚合地方戏曲趣缘群体,注意社会化媒体的传播特点,线上交流和线下活动等方面探求了地方戏曲社会化媒体传承的具体策略。
- Abstract:
-
There are quite a few operas in northern Fujian, but they are facing such problems as aging audience, shrinking audience and fewer heritors. Social media provide a new way for the local opera spread, by providing a better communication platform among opera audience and lovers, and a “live” space for opera heritage. By establishing a social media platform for local operas and using big data, specific strategies of local opera heritage can be worked out by putting opera lovers together and conducting online exchanges and offline activities.
参考文献/References:
相似文献/References:
[1]朱明洋.论微营销的概念化与其发展的新阶段[J].集美大学学报(哲社版),2015,18(01):63.
ZHU Ming-yang.Conceptualization and the New Stage of Micromarketing[J].philosophy&social sciences,2015,18(03):63.
更新日期/Last Update:
2017-09-27