厦门文化旅游动漫产品开发设计路径研究-《集美大学学报》（哲社版）

文章信息/Info

Title:: Paths for the Development and Design of Xiamen Cultural Tourism Animation Products

Author(s):: SHI Hong; (College of Art and Design,Jimei University,Xiamen 361021,China)

Keywords:: cultural tourism; animation products; city mascot; development and design

摘要:: 文化旅游是近年来国家大力推广的旅游模式，其中“动漫+旅游”的新型模式为消费者带来了全新的消费体验，也为旅游产业带来了新的经济增长点。在“动漫+旅游”模式打造中，文创旅游产品与城市吉祥物的动漫开发设计是较容易实现的。厦门市旅游资源丰富，地域文化情感独特。将厦门地域文化元素运用科学方法进行动漫开发设计，对动漫形象进行情感赋能，并从国内外优秀的文旅动漫产品开发设计案例中吸取经验，探索具有厦门地域特色的动漫文创产品、城市吉祥物。

Abstract:: Cultural tourism is a tourism model vigorously promoted by the Chinese government in recent years.The new mode of “animation+tourism” not only brings new consumption experience for young consumers,but also brings new economic growth point for the tourism industry.Under this mode,it is relatively easy to develop and design animation for cultural and creative tourism products and city mascots.Xiamen is rich in tourism resources and unique regional cultural feelings.In this paper,the elements of Xiamen regional culture are used in animation development and design with scientific methods,emotional elements are attached to the animation image,experience is collected from the excellent cultural tourism animation product cases at home and abroad,and a preliminary discussion is conducted on the development and design of anime cultural products and city mascots with Xiamen regional characteristics.