|本期目录/Table of Contents|

[1]朱明洋.论微营销的概念化与其发展的新阶段[J].集美大学学报(哲社版),2015,18(01):63-70.
　ZHU Ming-yang.Conceptualization and the New Stage of Micromarketing[J].philosophy&social sciences,2015,18(01):63-70.
点击复制

论微营销的概念化与其发展的新阶段()
分享到：

《集美大学学报》（哲社版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
18
期数:
2015年01期
页码:
63-70
栏目:
出版日期:
2015-01-28

文章信息/Info

Title:
Conceptualization and the New Stage of Micromarketing
作者:
朱明洋
（福建师范大学经济学院，福建 福州 350108）
Author(s):
ZHU Ming-yang
(School of Economics, Fujian Normal University, Fuzhou 350108, China)
关键词:
微营销; 发展历程; 阶段性特征; 社会化媒体
Keywords:
micromarketing;  development history;  stage characteristics;  social media
分类号:
-
DOI:
-
文献标志码:
A
摘要:
近些年，移动互联技术、物联网、云计算、柔性制造技术和第三方物流等新浪潮科技的飞跃发展强有力地推动微营销（Micromarketing）进入蓬勃发展的新阶段。通过对国内外现有理论研究的梳理，意在厘清微营销的概念与内涵，并揭示微营销发展的阶段性特征，探索其发展的可能径向，进而实现对国内微营销理论体系的充实与完善。
Abstract:
In recent years, the great leap of science and technology, such as mobile Internet technology, the Internet of things, cloud computing, flexible manufacturing technology and so on, has promoted micromarketing into the new stage of its progress. Based on the existing domestic and international theoretical researches, this paper is intended to clarify the concept and connotation of micromarketing, reveal the stage characteristics of its development, explore future ways of micromarketing, and eventually enrich the domestic theory system of micromarketing.

参考文献/References:

-

相似文献/References:

[1]李莹.红色音乐文化发展历程、时代价值及传承路径[J].集美大学学报(哲社版),2023,26(03):77.
　LI Ying.The Development Process,Era Value and Inheritance Path of Red Music Culture[J].philosophy&social sciences,2023,26(01):77.

备注/Memo

备注/Memo:
-
更新日期/Last Update: 2015-12-22