招商项目文本的语篇分析与翻译策略-《集美大学学报》（哲社版）

文章信息/Info

Author(s):: WEI Zhong-sheng; (School of Foreign Languages, Branch of Fujian Normal University, Fuqing 350300, China)

摘要:: 招商项目书的翻译质量不但与企业自身形象的建构紧密相连，甚至与一个城市、地方政府、乃至整个国家的形象建构息息相关。相对于其他语篇，招商引资项目书篇幅较小，但是仍然是具有完整语篇功能的的文本。招商引资翻译的研究主要从语用策略、认知语言经济原则、目的论、建构主义、促销视角等展开。论文基于语篇分析理论分析了招商项目书的语篇特征，从语篇的主位推进、文化规约、衔接连贯与语体风格五个层面探析了招商项目书的翻译策略。

Abstract:: Translation quality of investment-inviting text is not only closely connected with enterprise’s image, but also with the image establishment of a city, local government and even a nation. Compared with other variety of texts，investment-inviting text enjoys limited space. Nevertheless, it is a text with complete function. Study on the translation of investment-inviting text mainly focuses on pragmatic strategy, cognitive linguistic economical rule, skopos theory, constructivism and marketing perspective etc. Based on discourse analysis theory, this paper makes an analysis of investment-inviting text and explores its translation technique in the five aspects of theme progression, cultural convention, cohesion, coherence and language style .