|本期目录/Table of Contents|

[1]郭惠杰.闽南侨乡体育旅游发展研究[J].体育科学研究,2015,19(01):6-9.
　GUO Hui-jie.A Study on the Development of Southern Fujian Provinces Sports Tourism[J].sports science research,2015,19(01):6-9.
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闽南侨乡体育旅游发展研究(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
19
期数:
2015年01
页码:
6-9
栏目:
闽台体育论坛
出版日期:
2015-01-28

文章信息/Info

Title:
A Study on the Development of Southern Fujian Provinces Sports Tourism
作者:
郭惠杰1; 2
（1.福建师范大学协和学院，福建 福州 350108；2.福建师范大学体育科学学院，福建 福州 350108）
Author(s):
GUO Hui-jie1; 2
(1.Concord University College of Fujian Normal University, Fuzhou 350108, China;2.Institute of Sports Science of Fujian Normal University ,Fuzhou 350108, China)
关键词:
闽南侨乡; 体育旅游; SWOT-AHP
Keywords:
Southern Fujian Province as hometown of overseas Chinese; sports tourism; SWOT-AHP
分类号:
-
DOI:
-
文献标志码:
A
摘要:
运用定性与定量结合的SWOT-AHP为基本分析框架，对闽南侨乡体育旅游发展的优势、劣势、机会与威胁进行分析。结果表明：闽南侨乡体育旅游发展的优势与机会主要体现在侨乡资源优势、区位优势、海峡西岸发展战略及滨海体育旅游升温的发展机遇；主要的劣势与威胁为体育旅游资源的开发缺乏长期规划，体育旅游专业管理人才极为短缺等。最后，提出发展运动观光旅游、培育特色体育旅游品牌、合理规划、提升体育旅游从业人员素质等发展策略。
Abstract:
Based on the SWOT-AHP qualitive and quantitive analysis on the strengthnesses, weaknesses, opportunities and threats of the development of Southern Fujian Provinces Sports tourism, this paper finds that the strengthness and opportunities of the development of Southern Fujian Province, the hometown of overseas Chinese, lie in its overseas Chinese advantages, regional advantages, west coastal development strategies and warming-up opportunities of coastal Sports tourism. The major weaknesses and threats are the lack of longterm plan for Sports tourism resources development, shortage of Sports tourism majored management talents, etc. Finally, the author proposes development strategies such as sports sightseeing tourism development, cultivation of special Sports tourism brands, reasonable plans and special training for Sports tourism personnel.

参考文献/References:

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备注/Memo

备注/Memo:
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更新日期/Last Update: 2017-04-29