校园足球发展中社会资金筹措的研究——基于《中国足球改革发展总体方案》-《体育科学研究》

文章信息/Info

Title:: The Research of the Method of Social Founds Raising for Campus Football Developing——Ｂased on the General Plan of the Reform and the Development of Chinese Football

作者:: 胡斌1; 兰润2; 董婧3; (1.集美大学体育学院，福建厦门 361021；2.集美大学诚毅学院，福建厦门 361021；3.福建体育职业技术学院，福建福州350003 )

Author(s):: HU Bin1; LAN Run-sheng2; DONG Jing-juan3; （1.Physical Education college of Jimei University，Xiamen 361021，China；2.Chengyi college of Jimei University，Xiamen 361021，China；3.Fujian Sport Vocational College，Fuzhou 350003，China）

摘要:: 采用文献资料、逻辑分析等研究方法，参照《中国足球改革发展总体方案》，就校园足球发展的社会资金筹措渠道、行为主体与影响因素等进行了分析。研究表明：社会资金筹措主要有校园与社会共建共享足球场地，税收杠杆撬动社会资金，赛事运营激活社会积极性等渠道。通过筹措社会资金对校园足球发展有补给体育场地设施，丰富投入机制的多元化以及彰显社会责任促进其发展等效果。

Abstract:: Using the methods of literature study and logic analysis, according to the general plan of the reform and the development of Chinese football, it analyzes the method of social founds raising of campus football development, adaptive agents and other influence factors. Research has shown that social founds contains campus and social football fields, tax levers leverage social capital, event operations activates social mobility. By raising social funds to the campus football development supplies sports facilities, enrich the diversity of input mechanism and reveals its social responsibility to promote the development of the effect.