|本期目录/Table of Contents|

[1]张传昌,杨铁黎.供给侧改革背景下高校体育赛事市场化研究[J].体育科学研究,2017,21(4):23-27.
　ZHANG Chuan-chang,YANG Tie-li.Research on the Marketization of College Sport Events on the Background of Supply Side Reformation[J].sports science research,2017,21(4):23-27.
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
21
期数:
2017年4期
页码:
23-27
栏目:
体育人文社会学
出版日期:
2017-07-28

文章信息/Info

Title:
Research on the Marketization of College Sport Events on the Background of Supply Side Reformation
作者:
张传昌1; 杨铁黎2
(1.福建师范大学体育科学学院，福建 福州 350100；2.首都体育学院，北京 100191)
Author(s):
ZHANG Chuan-chang1; YANG Tie-li2
(1.School of Physical Education and Sports Science,Fujian Normal University,Fuzhou 350100,China；2.Capital institute of Physical Education,Beijing 100191,China)
关键词:
供给侧改革; 高校体育赛事; 市场化
Keywords:
supply side reformation; sports event; maketization
分类号:
-
DOI:
-
文献标志码:
A
摘要:
为促进我国高校体育赛事市场化的发展，运用文献资料法、访谈法对我国高校体育赛事市场化发展的现状进行分析。研究表明：我国高校体育赛事市场化发展存在赛事有效供给不足以及赛事供需错位等问题。针对现状提出高校体育赛事市场化发展的供给侧策略：激发供给主体积极性、打造高效供给方式、举办丰富的有效赛事、打造体育赛事品牌核心价值。
Abstract:
In order to promote the development of the marketization of sport events in universities,this research analyzes the present situation and problems of the development of the marketization with the methods of literature and interview.Research shows that the marketization of college sports development exist some problems,such as insufficient supply of effective events,great market demand and dislocation of the supply and demand of the event.It puts forward the strategy of supply of the marketization under the background of Supply side reform, stimulate the supply main body enthusiasm,build efficient supply modes,organize rich effective competition,build core brand value of universitys sports.

参考文献/References:

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相似文献/References:

[1]邓晓峰,余建通,曾立火.供给侧改革背景下体育主题公园跨界融合探究[J].体育科学研究,2021,25(6):12.
　DENG Xiao-feng,YU Jian-tong,ZENG Li-huo.Research on Cross-Border Integration of Sports Theme Parks under the Background of Supply-Side Reform[J].sports science research,2021,25(4):12.

备注/Memo

备注/Memo:
-
更新日期/Last Update: 2017-09-27