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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:

22

期数:

2018年5期

页码:

11-15

栏目:

体育人文社会学

出版日期:

2018-10-28

文章信息/Info

Title:

Optimization of Sports Industry Structure in Jiangsu and Its Enlightenment

作者:

任波

（盐城师范学院 体育学院，江苏 盐城 224002）

Author(s):

REN Bo

(School of Physical Education，Yancheng Teachers＇University，Yancheng 224002，China)

关键词:

江苏; 体育产业; 产业结构; 优化

Keywords:

Jiangsu; sports industry; industrial structure; optimization

分类号:

-

DOI:

-

文献标志码:

A

摘要:

采用文献资料法等，以江苏贯彻落实国发〔2014〕46号文件为研究基础，剖析江苏体育产业结构的现状，解析江苏体育产业结构的优化策略，提出对全国其他省市区体育产业结构优化的启示。研究表明：江苏体育产业结构特征体现在体育产业规模大，但体育服务业比重偏低；江苏体育产业结构优化策略为：促进体育服务业快速发展，推动体育用品业转型升级，引导职业体育健康发展，普及提高青少年足球。启示：联合多部门联动发力，以加强体育产业政策的落地性；完善体育主导产业，以推进健身休闲业和竞赛表演业发展；建立足球发展长效机制，以提升足球后备人才队伍建设。

Abstract:

Using the literature method and so on，in order to Jiangsu to carry out Chinese[2014]no.46 file as the research foundation，it analyzes the present situation of the sports industry structure in Jiangsu，analytic Jiangsu sports industry structure optimization strategy，put forward the optimizing the structure of the sports industry in the national provinces.The research shows that the structure of sports industry in Jiangsu is not reasonable，which shows that the proportion of sports service industry in sports industry is low.The strategy of optimizing the structure of sports industry in Jiangsu province is to promote the rapid development of sports service industry，to promote the transformation and upgrading of sports goods industry，to guide the healthy development of professional sports and to popularize the youth football.Revelation：combine multiple departments to strengthen the implementation of sports policies；Promote the development of fitness leisure industry and competition performance industry to improve the sports leading industry；Establish a long-term mechanism of football development to improve the team building of football reserve talents.

参考文献/References:

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更新日期/Last Update: 2018-12-10