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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:

23

期数:

2019年5期

页码:

25-29

栏目:

体育人文社会学

出版日期:

2019-09-28

文章信息/Info

Title:

A Study on the Suggestion and Model of Shaanxi Sports and Tourism Fusion Development

作者:

苏建军1; 3; 宋银萍2; 郝彩宁1

（1.西安科技大学管理学院，陕西 西安 710054；2.西安外事学院商学院，陕西 西安 710077；3.运城学院经济管理系，山西 运城 044000）

Author(s):

SU Jian-jun1; 3; SONG Yin-ping2; HAO Cai-ning1

（1.College of Management Xi’an University of Science and Technology,Xi’an 710054，China；2.Business School of Xi’an International University，Xi’an 710077，China；3.Department of Economic and Management Yuncheng University，Yuncheng 044000，China）

关键词:

旅游产业; 体育产业; 融合模式

Keywords:

tourism industry; sports industry; fusion model

分类号:

-

DOI:

-

文献标志码:

A

摘要:

采用调查研究和文献分析法对陕西体育与旅游产业融合发展进行了研究。结果表明，陕西体育与旅游产业发展势头良好，已形成了不同特色的区域体育旅游发展格局，逐渐成为经济增长的新亮点，但尚未能有效满足新时代体育旅游产业发展新需求，仍显滞后。陕西应采取产业组织集聚、产品重组与延伸及技术渗透与创新三种模式，推进体育与旅游产业融合发展。为此，进一步提出了加强产业融合意识，创新机制体制；贯通产业融合通道，加快融合进程；实施产业集群策略，培育体育旅游龙头企业；实行重点区域和领域体育与旅游融合发展突破，以及加强人才培养，为产业融合发展提供智力支持等举措，促进陕西体育与旅游产业快速融合发展。

Abstract:

The paper analyzed the integration development of sports and tourism industry in Shaanxi Province by means of investigation and literature method.The results show that Shaanxi sports and tourism industry had a good momentum of development and had formed a regional sports tourism development pattern with different characteristics，which had gradually become a new bright spot of economic growth.But it had not been able to effectively meet the new need of sports tourism industry development in the new period yet.Shaanxi should choose three models such as industrial organization agglomeration，product reorganization and extension，and technology integration and innovation to promote the integration development of sports and tourism industry.At last，the paper had given some suggestions such as strengthening industrial integration awareness，innovating mechanism and the implementation of relevant policies；consolidating the foundation of industrial integration，passing through the channel of industrial integration，accelerating the integration process；implementing the strategy of industrial clusters，cultivating leading sports tourism enterprises and creating a brand image of sports tourism；Key areas of sports and tourism integration development breakthrough and strengthen personnel training，providing intellectual and human and so on，to rapidly promote the integration development of the sports and tourism in Shaanxi.

参考文献/References:

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更新日期/Last Update: 2019-11-28