|本期目录/Table of Contents|

[1]张智,熊庆佳.“他者”视阈下中华龙狮运动国际传播能力建设[J].体育科学研究,2020,24(1):8-12.
　ZHANG Zhi,XIONG Qing-jia.The Construction of the International Communication Ability of the Chinese Dragon and Lion Sports from the Perspective of ‘the other’[J].sports science research,2020,24(1):8-12.
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
24
期数:
2020年1期
页码:
8-12
栏目:
体育人文社会学
出版日期:
2020-01-28

文章信息/Info

Title:
The Construction of the International Communication Ability of the Chinese Dragon and Lion Sports from the Perspective of ‘the other’
作者:
张智; 熊庆佳
(广西师范大学体育学院,广西 桂林 541004)
Author(s):
ZHANG Zhi; XIONG Qing-jia
（College of Physical Education，Guangxi Normal University，Guilin 541004，China)
关键词:
他者; 跨文化; 国际传播; 文化认同
Keywords:
the other; cross culture; international communication; cultural identity
分类号:
-
DOI:
-
文献标志码:
-
摘要:
在国际传播过程中，中华龙狮运动在不同国家的境况都不尽相同，其在国外的适应与共生发展中不能一味放弃自我，应该重视他者群体的实际情况以及对龙狮文化国际传播的影响，直面他者的文化冲突与困境，提高国际传播的能力。中华龙狮运动现阶段在国际传播过程中，呈现出集中规范、规模联盟、正式官方、合作协同发展等特征，同时也存在他者文化歧视、传播受众单一、传播内容他者难以理解、传播途径陈旧缺乏针对性等主要问题。在充分利用他者影响龙狮运动国际传播的有利因素的基础上提出正视他者、改善传播方式、探寻受众文化共性、拓宽传播内容等有利于中华龙狮运动国际传播能力建设的相关策略，促进中华龙狮运动在国际社会的有效传播。
Abstract:
In the process of international communication，there are different situations of the Chinese dragon and lion sport as a cultural otherness in different countries.However，the adaptation and symbiotic development of the Chinese dragon and lion sport as a cultural otherness abroad cannot blindly abandon itself.Great importance should be attached to the reality of other groups and their influence on the international communication of the dragon and lion culture in order to face the cultural conflicts and dilemma with others and to solve the problem of international communication ability.At the present stage，the international communication of the Chinese dragon and lion sport is characterized by centralization，standardization，scale alliance，official and cooperative development.At the same time，there are also some major problems，such as other cultural discrimination，single dissemination audience，incomprehensible dissemination content，obsolete dissemination channels and lack of pertinence.On the basis of making full use of the other’s favorable factors affecting the international communication of the dragon and lion sport，this paper puts forward some relevant strategies for the construction of the international communication capacity of the dragon and lion sport，such as facing the other，improving the mode of communication，exploring the cultural commonalities of the audience and broadening the content of communication，so as to promote the effective communication of the dragon and lion sport in the international community.

参考文献/References:

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相似文献/References:

[1]沈锦浩.“他者规训”还是“自我规训”：对健身行为的重新解读[J].体育科学研究,2019,23(2):12.
　SHEN Jin-hao.“Other Discipline” or “Self Discipline”：A Reinterpretation of Fitness Behavior[J].sports science research,2019,23(1):12.

备注/Memo

备注/Memo:
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更新日期/Last Update: 2020-04-28