厦门斯巴达选手参赛满意度调查研究-《体育科学研究》

文章信息/Info

Author(s):: LI Lin; LIU Bai-tao; (School of Physical Education,Jimei University,Xiamen 361021,China)

摘要:: 运用文献资料法、观察法和调查等方法，对厦门海沧的斯巴达参赛选手的满意度情况进行调查分析。结果表明：该赛事在参赛年龄结构上以青壮年居多，企事业和公务员职业比例较高，女性选手参赛动机逐步增强；参赛选手早期训练项目以田径和健身类的项目为主；斯巴达参赛选手对工作人员服务满意度最高，其余的满意度排序依次为赛前宣传服务、后勤保障服务、赛事体验感、赛中应急处理、安保医疗服务、开幕式及仪式感、公交接驳和线路设计及难度梯度；影响斯巴达参赛选手满意度的主要因素指标依次是安保医疗服务、赛中应急处理、赛后宣传服务、后勤保障服务、公交接驳服务、赛事整体体验感。

Abstract:: Using the methods of literature,observation and investigation,this paper makes an investigation and analysis on the degree of satisfaction of Sparta players in Xiamen Haicang.The results show that the age structure of this competition is mostly young and middle-aged,the proportion of enterprises and civil servants is higher,and the motivation of female players is gradually strengthened.The athletes’ early training events are mainly track and field and fitness events;Spartan participants had the highest satisfaction with the staff service,followed by pre-race publicity service,logistics support service,event experience,emergency treatment during the race,security and medical service,opening ceremony and ceremony sense,bus connection and route design,and difficulty gradient.The main influencing factors of Sparta participants satisfaction were “security and medical services,emergency treatment during the race,post-race publicity services,logistics support services,bus connection services,overall experience of the race,etc.