后疫情时代智能化赛事平台选手满意度研究-《体育科学研究》

文章信息/Info

Title:: Research on Player Satisfaction of Intelligent Competition Platform in Post-Epidemic Era

Author(s):: YANG Wen-lu; CAI Chuan-ming; (School of Physical Education，Jimei University，Xiamen 361021,China)

Keywords:: intelligent platform of competition; event; satisfaction ; two-factor theory

摘要:: 由于疫情的原因，人口集聚被限制，传统赛事的组织形式已经不合时宜，智能化赛事平台创新了赛事的组织形式。以厦门智能化赛事参赛选手满意度为实证研究对象，收集了325份有效问卷，采用SPSS23.0软件进行数据分析，旨在为智能化赛事平台长远发展提供经验。研究表明：全民对智能化赛事平台接受度较高且平台具有很大的市场潜力等待挖掘；参赛者相较基础设施因素对赛事服务因素满意度更高；基础设施因素中，参赛满意度与媒体宣传相关性最高，其次是活动设施和活动主题；赛事服务因素中，参赛满意度与地图准确度相关性最高，其次是网络报名和定位准确度；身体指标分析、网络报名、停车场、地图准确度和媒体宣传与参赛者的满意度呈正相关，而运动数据上传、标识引导与参赛满意度呈负相关。

Abstract:: In the post-epidemic era, population concentration has been limited, and the traditional organization form of competition has become outdated. Intelligent competition platform has innovated the organization form of competition. Taking the satisfaction degree of xiamen intelligent competition participants as the empirical research object, 325 valid questionnaires were collected and SPSS23.0 software was used for data analysis in order to provide experience for the long-term development of intelligent competition platform. The research shows that:people have a high acceptance of intelligent competition platform and the platform has great market potential waiting to be tapped. Participants are more satisfied with the event service factors than the infrastructure factors. Among the factors of infrastructure, the participation satisfaction has the highest correlation with media publicity, followed by the activity facilities and theme; Among the service factors, the correlation between the satisfaction degree and map accuracy is the highest, followed by the accuracy of online registration and positioning. Body index analysis, online registration, parking lot, map accuracy and media publicity are positively correlated with participants’ satisfaction, while sport data uploading and signage guidance are negatively correlated with participants’ satisfaction. while sport data uploading and signage guidance are negatively correlated with participants’ satisfaction.