|本期目录/Table of Contents|

[1]谭江明,翁兴和,刘秀霞.我国滑雪定向运动发展的SWOT分析与策略[J].体育科学研究,2024,28(6):73-79.
　TAN Jiangming,WENG Xinghe,LIU Xiuxia.Research on the Development Strategy of Ski Orienteering in China[J].sports science research,2024,28(6):73-79.
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我国滑雪定向运动发展的SWOT分析与策略(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
28
期数:
2024年第6期
页码:
73-79
栏目:
体育教育学
出版日期:
2024-11-28

文章信息/Info

Title:
Research on the Development Strategy of Ski Orienteering in China
作者:
谭江明; 翁兴和; 刘秀霞
厦门大学体育教学部，福建 厦门361005
Author(s):
TAN Jiangming;  WENG Xinghe;  LIU Xiuxia
关键词:
SWOT; 滑雪定向; 体育赛事
Keywords:
SWOT; ski orientation; sports events
分类号:
-
DOI:
-
文献标志码:
A
摘要:
近年来，滑雪定向以其智力和体力结合的特点逐渐赢得国民的喜爱。通过对我国滑雪定向的SWOT分析，指出其优势在于智体双修、兼顾娱乐与生态之美，劣势在于发展滞后、参与门槛高,机遇在于国家政策倾斜、健身意识升温，威胁在于场地限制、项目竞争。进而提出六大策略类型：开拓型聚焦推广与教育，争取型力求国际合作，抗争型专注品牌与新媒介，嵌入型注重文旅发展与普及，差异型发展基础教育与跨界融合，推广型促进赛场一体与政才联动。研究旨在为滑雪定向在我国的发展提供建议，并以此为契机，探索其他体育项目发展的新路径，推动体育事业的全面发展。
Abstract:
In recent years, ski orienteering has gradually won national favor with its combination of intellectual and physical strength.By analyzing the SWOT and theory expansion model of ski orienteering in China, this study points out that its advantage lies in the combination of intelligence and physical strength, and the beauty of both entertainment and ecology, while its disadvantage lies in the lagging development and high participation threshold.By analyzing the opportunities of national policy inclination and rising fitness awareness, as well as the threats of venue restriction and program competition, this study proposes six strategic types: pioneering type focusing on promotion and education, striving type striving for international cooperation, fighting type focusing on branding and new media, embedding type focusing on cultural and tourism development and popularization, differentiated type developing basic education and cross-border integration, and promoting type promoting the integration of race courses and linkage between politics and talent.This study aims to provide strategic suggestions for the development of ski orienteering in China, and take this as an opportunity to explore new paths for the development of other sports programs and promote the overall development of sports.

参考文献/References:

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　DU Xiao-xu,WANG Yan-yun,LI Chun-sheng.SWOT Analysis of Guangdong Greenway and Sports Tourism Resources Integration——A Case Study of Jiangmen City[J].sports science research,2013,17(6):53.
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备注/Memo

备注/Memo:
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更新日期/Last Update: 2024-12-19