福建探索海峡两岸体育产业融合发展路径研究-《体育科学研究》

文章信息/Info

Title:: Research on the Path of the Integrated Development of Cross-Strait Sports Industry

作者:: 姚庐清1; 2; 黄泽桐1; 1.集美大学马克思主义学院，福建厦门 361021;2.港澳和海外统战工作理论厦门研究基地，福建厦门 361021

Author(s):: -; (1.School of Marxism,Jimei University,Xiamen 361021,China；2.Xiamen Theoretical Research Center for United Front Work in Hong Kong,Macao and Overseas，Xiamen 361021,China

Keywords:: Fujian; the mainland and Taiwan; sports industry; integrated development

摘要:: 海峡两岸体育产业融合发展对推动福建建设两岸融合发展示范区具有重要意义，也是加快建设体育强国的重要环节。运用文献资料与逻辑分析等方法，对两岸体育产业融合发展的关键意义与核心问题展开分析，旨在探索福建省推进两岸体育产业融合发展的有效路径。研究认为：当前福建省在两岸体育产业融合发展过程中存在理念难以统一、业态融合受阻、产业结构失衡、保障制度缺失、缺乏相关人才等问题。对此提出，通过凸显体育文化属性，创新调节供需端矛盾，打造两岸体育产业共同市场，在健全体育产业保障制度的基础上，完善平台建设与人才引进，以期为两岸体育产业融合发展指明方向，为福建建设两岸融合发展示范区添砖加瓦。

Abstract:: The integrated development of the Cross-Strait sports industry is of great significance to promote the construction of the demonstration zone for the integrated development across the Taiwan Strait in Fujian,and is also an important link to move faster to build China into a country strong in sports.Through literature and logical analysis,this paper analyzes the core issues of the integrated development of the Cross-Strait sports industry,aiming to explore the effective path of promoting the integrated development of the Cross-Strait sports industry in Fujian Province.The study finds：there are some problems in the integrated development of the Cross-Strait sports industry in Fujian Province,such as difficult unification of ideas,hindered integration of forms,unbalance of industrial structure,lack of safeguard system and special talents.In this regard,it is proposed that by highlighting the cultural characteristics of sports,innovatively adjusting the contradiction between supply and demand,creating a Cross-Strait sports industry common market.Meanwhile improving platform construction and talent introduction on the basis of improving the safeguard system of sports industry.It is expected to point out the direction for the integrated development of the Cross-Strait sports industry and contribute to the construction of the demonstration zone for the integrated development across the Taiwan Strait in Fujian.