|本期目录/Table of Contents|

[1]隋文杰.龙舟非物质文化遗产的新媒体传播研究[J].体育科学研究,2018,22(2):13-16.
　SUI Wen-jie.A Research on the New Media Communication of Intangible Cultural Heritage of Dragon Boat[J].sports science research,2018,22(2):13-16.
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龙舟非物质文化遗产的新媒体传播研究(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
22
期数:
2018年2期
页码:
13-16
栏目:
民族体育与武术
出版日期:
2018-03-28

文章信息/Info

Title:
A Research on the New Media Communication of Intangible Cultural Heritage of Dragon Boat
作者:
隋文杰
（华侨大学体育学院，福建 厦门 361021）
Author(s):
SUI Wen-jie
（Physical Culture Institute，Huaqiao University，Xiamen 361021，China）
关键词:
龙舟文化; 非物质文化遗产; 新媒体传播
Keywords:
Dragon Boat culture; intangible cultural heritage; new media communication
分类号:
-
DOI:
-
文献标志码:
A
摘要:
经过几千年源源不绝的发展，龙舟文化已经由早期的宗教文化逐步延伸到饮食文化、技艺文化、民俗文化、体育文化等多层面的文化领域，内涵更加丰富、外延不断扩大，进而逐步发展成为具有独特性质的优秀传统文化体系。龙舟这项极具中华民族特色的文化体育娱乐活动之所以会得以长盛不衰，主要是因为其具有较高的教育价值、文化价值、经济价值和交流价值。应借助于新媒体技术的优势将龙舟非物质文化遗产发扬光大，积极开拓龙舟文化的新媒体推广路径，进而为中华龙舟文化的发展和普及做出有益贡献。
Abstract:
After thousands of years of constant development，the dragon boat culture has already extended from the early religious culture to the diet culture，art culture，folk culture，physical culture，and other areas of the multifaceted culture gradually. With the richer connotation and constant expanding denotation，the dragon boat culture has gradually developed into a unique excellent traditional culture system. The reason why the dragon boat ，the most distinctive characteristics of culture and sports entertainment activities can keep its prosperous forever mainly is that it has higher education value，cultural value，economic value and communicative value. We should use the advantage of new media technology to flourish the intangible cultural heritage of dragon boat. Furthermore，we should actively explore the promotion path of the new media of the dragon boat culture so that we can make a beneficial attempt for the development and popularization of the Chinese dragon boat culture.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2018-06-12