|本期目录/Table of Contents|

[1]张冬铭,高楚兰.邮轮旅游中开展太极拳项目的SWOT分析[J].体育科学研究,2019,23(4):11-14.
　ZHANG Dong-ming,GAO Chu-lan.SWOT Analysis of Tai Chi Project in Cruise Travel[J].sports science research,2019,23(4):11-14.
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邮轮旅游中开展太极拳项目的SWOT分析(PDF)
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《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
23
期数:
2019年4期
页码:
11-14
栏目:
体育人文社会学
出版日期:
2019-07-28

文章信息/Info

Title:
SWOT Analysis of Tai Chi Project in Cruise Travel
作者:
张冬铭; 高楚兰
（集美大学体育学院，福建 厦门 361021）
Author(s):
ZHANG Dong-ming; GAO Chu-lan
(College of Physical Education，Jimei University，Xiamen 361021,China)
关键词:
太极拳; 邮轮旅游; SWOT
Keywords:
Tai Chi Culture Industry; cruise tourism; SWOT
分类号:
-
DOI:
-
文献标志码:
A
摘要:
文章采用文献资料法、实地考察法、 SWOT分析法，对在“一带一路”政策引领下邮轮中开展太极拳项目的优势、劣势、机遇与挑战进行分析，为新时期下太极拳顺应时代发展与其他产业相融合提供新的路径。研究认为：随着“一带一路”的不断发展，邮轮产业作为中国新时期重点扶持的领域将会迎来红利发展期。为了顺应“民心互通”和邮轮“顾客是上帝”的宗旨，在邮轮中增设太极拳项目既是满足大众的需求，也是顺应时代趋势。但是我国现在仍处于邮轮产业发展的初级阶段，存在着诸如同类项目竞争、人才梯队未成型、航线航程长有波动等问题。所以应强化政府职能，提高政策法规的惠利程度，简化行程；培养邮轮中太极拳专业人才；整合太极文化产业，形成一套连贯有序的太极产业链；形成“线上线下” 相结合模式，依托内陆的文化纵深，联合打造太极文化品牌。
Abstract:
This paper intends to analyze the advantages，disadvantages，opportunities and challenges of Tai Chi project in cruise ships under the guidance of “One Belt and One Road” policy with the methods of literature review，field investigation and SWOT analysis，so as to provide a new path for the integration of Tai Chi with other industries in the new era.The research holds that with the continuous development of “One Belt and One Road”，the cruise industry，as a key support field in the new era of China，will usher in a period of dividend development.In order to comply with the purpose of “mutual communication between peoples” and cruise ship “customers are god”，the addition of Tai Chi project in cruise ships not only meets the needs of the public，but also conforms to the trend of The Times.However，China is still in the primary stage of the development of cruise industry at the present stage，and there are some problems such as competition of similar projects，unformed talent echelon，and fluctuation of route length.Therefore，it is necessary to strengthen government functions，improve the benefits of policies and regulations，and simplify travel procedures.Train professional talents of Tai Chi in cruise ships;Integrate tai chi culture industry to form a coherent and orderly industrial chain of tai chi;The combination of “online and offline” mode will be formed.Relying on the cultural depth in the inland，tai chi cultural brand will be jointly created.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2019-09-17