[1]陈亚运,魏德样.国内外体育用品公司研究述评[J].体育科学研究,2019,23(6):26-31.
　CHEN Ya-yun,WEI De-yang.A Review on the Research of Domestic and Foreign Sports Goods Companies[J].sports science research,2019,23(6):26-31.
点击复制

国内外体育用品公司研究述评(PDF)

分享到：

《体育科学研究》[ISSN:1006-6977/CN:61-1281/TN]

Title:: A Review on the Research of Domestic and Foreign Sports Goods Companies

Author(s):: CHEN Ya-yun; WEI De-yang; (1.College of Humanities in Yantai Nanshan University,Yantai 265713,China;2.School of Physical Education and Sports Science in Fujian Normal University,Fuzhou 350108,China)

摘要:: 运用文献资料法、逻辑分析法，对国内外体育用品公司的相关文献进行了综述。研究发现：国外研究在品牌上多从消费者角度出发思考问题，打开局面；在竞争力、绩效评价上，理论研究较为透彻；实证研究则多进行了细分，应用型成果较多。而我国的研究在品牌上就样本的选择和总体界定尚有不足；营销策略上主要以企业为中心，再从案例出发进行实证分析；竞争力研究上具有重复性而缺乏系统性；绩效评价上则过于依赖利润指标和财务评价指标，发展对策研究上结合了经济发展趋势，但大部分没有兼顾社会价值和经济效益。

Abstract:: By using the methods of documentation and logical analysis，this paper summarizes the relevant literatures of domestic and foreign sports goods companies.It is found that foreign research mostly considers problems and opens up the situation from the perspective of consumers.In terms of competitiveness and performance evaluation，theoretical research is thorough，while empirical research is mostly subdivided.However，there are still some deficiencies in the selection and overall definition of samples in the brand research in China.The marketing strategy is mainly enterprisecentered，and empirical analysis is carried out from the case study.The competitiveness research is repetitive and lacks systematic analysis，while the performance evaluation relies too much on profit indicators and financial evaluation.Indicators and development strategies are combined with the trend of economic development，but most of them do not have both social value and economic benefits.

[1]黄亨奋,吕庆华.体育用品购买决策中网络口碑影响机理研究——感知有用性的中介作用[J].体育科学研究,2016,20(1):31.
　HUANG Heng-fen,LV Qing-hua.Research of IWOM Influencing Mechanism in Sporting Goods Purchasing Decision——Based on the Perspective of Intermediary Roleof Perceived Usefulness[J].sports science research,2016,20(6):31.
[2]黄亨奋,吕庆华.我国体育用品产业的研究动态与展望[J].体育科学研究,2016,20(5):1.
　HUANG Heng-fen,LYU Qing-hua.Status Quo and Prospect of the Research on Sporting Goods Industry in China[J].sports science research,2016,20(6):1.
[3]王延婷,许月云.我国体育用品国际会展业参展满意度研究——以中国（晋江）鞋博会为例[J].体育科学研究,2014,18(04):1.
　WANG Yan-ting,XU Yue-yun.The Satisfaction Research of International Sports Goods Exhibition Industry——Taking China (Jing Jiang) Shoes Exposition as an Example[J].sports science research,2014,18(6):1.

更新日期/Last Update: 2020-01-09