|本期目录/Table of Contents|

[1]余建平,蒋乃鹏.传统文化视域下的动漫生产研究——兼论动漫对弘扬传统文化的作用[J].集美大学学报(哲社版),2016,19(04):21-28.
　YU Jian-ping,JIANG Nai-peng.On the Animation Production from the Perspective of Traditional Chinese Culture and the Role of Animation in Promoting the Traditional Culture[J].philosophy&social sciences,2016,19(04):21-28.
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传统文化视域下的动漫生产研究——兼论动漫对弘扬传统文化的作用()
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《集美大学学报》（哲社版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
19
期数:
2016年04期
页码:
21-28
栏目:
出版日期:
2016-10-28

文章信息/Info

Title:
On the Animation Production from the Perspective of Traditional Chinese Culture and the Role of Animation in Promoting the Traditional Culture
作者:
余建平; 蒋乃鹏
（集美大学工商管理学院,福建 厦门 361021）
Author(s):
YU Jian-ping;  JIANG Nai-peng
(School of Business Administration, Jimei University, Xiamen 361021, China)
关键词:
动漫生产; 传统文化; 策略; 文化弘扬
Keywords:
animation production;  traditional culture;  strategy;  culture promotion
分类号:
-
DOI:
-
文献标志码:
A
摘要:
动漫生产应注重对传统文化的采借。传统文化分为“形体”与“精神”两个层面，动漫产品应合理选择抽象化与具象化两种表达方式，对传统文化的“形体”与“精神”两个层面进行充分挖掘；而“精神”层面的塑造是动漫产品成功与否的决定因素，具象化“精神”应是当前动漫生产的主要策略。同时，动漫产品作为文化传播的媒介，具有教化、传承与文化创新作用。
Abstract:
Animation production should borrow something from the traditional culture, which is divided into “form” and “spirit”. Animation production should make the most of these two aspects by means of abstraction or concretion. The shaping of “spirit” is the decisive factor for the success of an animation work, and therefore the concretion of “spirit” should be taken as the main strategy for current animation production. At the same time, as the medium of cultural communication, animation products should play the role of education, inheritance and cultural innovation.

参考文献/References:

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备注/Memo

备注/Memo:
更新日期/Last Update: 2016-11-19