消费意愿对家庭金融市场参与度的影响-《集美大学学报》（哲社版）

文章信息/Info

Title:: The Impact of Consumer Willingness on Family’s Financial Market Participation

Author(s):: YANG Bo; XIE Mian-bi; (College of Finance and Economics, Jimei University, Xiamen 361021, China)

Keywords:: consumer willingness; family’s financial market; participation probability; participation depth

摘要:: 以中国家庭金融调查（CHFS）数据为对象，研究消费意愿对我国家庭金融市场参与几率和家庭金融市场参与深度的影响。经过实证分析发现，消费意愿与家庭参与金融市场存在着显著的正向关系，消费意愿较强的家庭具有较高的金融市场参与率；消费意愿也显著影响着家庭的金融市场参与深度，消费意愿强的家庭其股票资产和风险资产占金融资产的比例更高。与此同时，教育水平、年龄、健康状况、城乡差别等也对家庭金融市场参与度有一定的影响。

Abstract:: Based on the data of CHFS in 2011, this paper studied the impact of consumer willingness on the participation rate and participation depth of family’s financial market. The empirical analysis showed that there was a significant positive relationship between the willingness to consume and the participation rate of the family financial market, and that the households with strong willingness to consume had higher financial market participation rate. Consumer willingness also significantly affected the family’s financial market participation depth, consumer willingness to strengthen the family’s equity assets and risk assets accounted for a higher proportion of financial assets. At the same time, education, age, health status, urban and rural differences also had a certain impact on family’s financial market participation.