论福建地域文化与动漫设计的有效融合-《集美大学学报》（哲社版）

文章信息/Info

Title:: On the Effective Fusion of Fujian Local Culture and Animation Design

Author(s):: WANG Hong-bo; (College of Fine Arts, Jimei University, Xiamen 361021, China)

摘要:: 地域文化能为动漫设计提供丰富的创作素材，从而提高动漫设计的艺术感染力与文化表现力；以动漫作品为传播媒介，又能充分实现地域文化的传承与发展。因此，动漫设计与地域文化两者间存在相互促进的紧密联系。以福建地域文化为切入点，探讨其与动漫设计进行融合的必要性，并通过对比、分析二者融合较为成功的案例，提出对福建地域文化中具有鲜明特色的文化元素与动漫设计进行有效融合的方法与策略，以求形成地域性文化与动漫协同发展的良性循环。

Abstract:: Local culture provides a lot of material for animation design and thus advances artistic influence and cultural expression of animation design. As a social medium, animation productions can fully achieve the heritage and development of local cultures. It is obviously that animation design is closely related to local culture. The paper discusses the necessity of fusing Fujian local culture and animation design, and points out corresponding methods and strategies. All these are aimed to form a beneficial circle of local culture and animation developing.